The latest episode of TechBlast’s webinar series Launchpad focuses on marketing strategies for tech scaleup companies.

Launchpad, brought to you in association with Tyto PR, reveals what it takes to scale a successful technology startup via honest conversations with entrepreneurs, investors & other key industry players who have a story to tell.

Co-hosts Jonathan Symcox, editor at TechBlast and BusinessCloud, and Tyto PR MD Nick Taylor are joined by three marketing leaders at fast-growth UK firms to discuss their approach to both brand awareness and demand generation.

Helen Miall is CMO at VIOOH, a tech platform born within out-of-home advertising giant JCDecaux which connects programmatic buyers and sellers via a marketplace; Gavin Peters is VP marketing at modular cloud insurance platform Genasys; and Charlie Gilbert is VP marketing communications at real-time payments network Volt.

The episode covers:

• Differences & synergies between brand awareness & demand generation
• The increasing number of people in the buyer journey
• The rise of account-based marketing; breaking down silos
• Sweating assets & the importance of use-cases
• 'Doing more with less' in a challenging economic environment
• How marketing helps with recruitment & retention
• Practical tips for tech companies looking to scale up their marketing - 'Rocket Fuel'