TradeMutt founders Edward Ross and Daniel Allen join us, as we unpack the journey behind their business and social enterprise, which covers personal loss, mental health advocacy, and a never say die approach to business.

Our conversation highlights their resilience and vulnerability, as Ed and Dan discuss the unseen challenges of entrepreneurship. They emphasise the importance of a strong support system, both personally and at work, and share how their initiative, is changing lives by offering counselling to those less likely to seek help. Their candid reflections on their journey from two to thirty-five team members show the courage needed to lead a business focused on such an important cause.

Ed and Dan's experiences provide a raw, unfiltered look at the intersections of life, work, and well-being, from navigating grief and relationships to fighting the stigma around mental health. Their story is a powerful call to action—reminding us that it's not just about starting the conversation, but being brave enough to continue it.

You can find Trademutt website here.
Dan's TedX Talk here.
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Cherie and Andy x
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Luminate Leadership is not a licensed mental health service and is not a substitute for professional mental health advice, treatment or assessment. The advice given in this episode is general in nature, but if you’re struggling, please see a healthcare professional, or call lifeline on 13 11 14.