Are your peers excited when you walk into a meeting or do they roll their eyes? Do they read your emails first or skip right over them? Do they suggest you for projects or new roles? Todd Averett and Todd Chandler discuss how to measure your personal brand and improve it by focusing on four principles:1. Character - do you do what you say you’re going to do consistently 2. Competence - what skills do you offer, do you know your stuff 3. How you “show up" - do you present yourself professionally 4. Relationships - how strong are your connections with othersDiscover your unique value and keep refining your talents to keep increasing your organizational worth.