http://www.einstein.yu.edu - Kevin Pho, M.D., founder of KevinMD.com, urges physicians to engage in the "PR battle online" against those who spread false health claims and pseudo-science using social media. This talk was given at Einstein and is part of faculty development associated with a Josiah Macy Jr. Foundation grant that Einstein was awarded in 2012 to promote online professionalism among faculty and students. See accompanying release: http://www.einstein.yu.edu/news/releases/830/einstein-faculty-receive-grant-to-teach-social-media-professionalism-in-medicine/