In this episode, I am joined by Dr. Max Mckeown to speak about his latest book, The Innovator’s Book.

Dr. Max is an innovation consultant, a researcher, and a strategic advisor to many of the world's most admired and ambitious companies. He is also the best-selling author of several award-winning books, including The Strategy Book, Adaptability, Now, and the book we discuss in this episode The Innovator's Book.

In this episode, we speak about:

• The three jobs of an innovator: make new ideas useful, build a bigger brain, win with innovation.
• New ideas are like babies: beautiful, ugly, and not finished yet
• Beware of idea Zombies they consume more than they give
• Why do corporate leaders struggle with creating a culture of innovation?
• Practical exercises to make innovation happen 
• Innovation culture and strategy should eat breakfast together
• If you think you've missed the window of opportunity, then think again

Links:
- https://maxmckeown.com/
- The Innovator's Book