Let's discuss the importance of strategic sustainability inmaintaining the viability of your personal brand. Personalization, whichinvolves creating a unique and tailored experience for each customer, is nolonger a luxury but a necessity in highly competitive markets. Today’scustomers expect a personalized experience when interacting with a brand, with71% expecting it every time and 76% expressing frustration when they don’t getit, according to McKinsey. Meanwhile, the Royal Bank reports that 65% of businessowners and aspiring entrepreneurs see ownership as the next logical stepfollowing a peak in their career, and 91% of them feel that business ownershipoffers a proactive way to strengthen their financial security and prepare forretirement. Isaac Mashman is the founder of Mashman Consulting Group, aconsulting firm specializing in personal branding and individual reputationmanagement. MCG is the evolution of his now-dissolved public relations firm,Mashman Ventures, and he has since worked with numerous authors, actors,business people, musicians, models, and other professionals to achieve resultsthrough their personal brands. Previously, Isaac hosted and launched multiplepodcasts, including "Chase the Vision with Isaac Mashman," whichended in June 2022 after surpassing 100 episodes. He is currently in theprocess of launching a new show in 2024 that will combine the niches ofbusiness, celebrity, and entertainment. Isaac published his first book,"Personal Branding: A Manifesto on Fame and Influence," on November1st, 2021, and is working on a second edition release expected in the Fall of2024. In January 2022, he launched two new companies, Mashman Investments andMashman Properties within one week of each other.

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