Let's have a conversation aboutattention and what businesses are willing to do to keep consumers walkingthrough the door. Nearly 80% of American consumers saythat speed, convenience, knowledgeable help, and friendly service are the mostimportant elements of a positive customer experience. Therefore, according toPricewaterhouseCoopers, prioritizing technologies that provide these benefitsrather than adopting new technologies just to be cutting-edge is preferred.  

A McKinsey study found that “60%of consumers say they'll become repeat customers after a personalized shoppingexperience.”

These revelations shouldn't come as a surprise toDavid Avrin.   He's a popular keynote speaker and consultanton Customer Experience and Strategic Brand Development. The author of 5 books,David has worked with organizations and audiences across America and 24countries worldwide.  His new book RidiculouslyEasy to Do Business With A Practical Guide to Giving Customers What TheyWant--when and How They Want It.  Tofuture-proof your business, you need to do more than merely offer high-qualityand excellent service. It would be best if you became Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories ofpolicies and behaviors that cause “friction” (frustration) for your customersand clients. If left unaddressed, you will undoubtedly see a steady exodus ofcustomers as they seek more accommodating and aligned alternatives. Customerswill leave you for competitors if you give them a reason to.
In the pages of thisbook, you will learn why it’s critically important for you to make itRidiculously Easy for customers or prospects.

·        Have speedy access to service,answers, response, resolution, and delivery.

·        Understand why speed has becomea primary driver for customer choice.

·        Try before they buy—withouthaving to give you their credit card!

·        Customers can customize theirorders or choose their customer journey. They can also see the price withoutgoing through pages of online text or meeting with a sales rep.

·        Remember what they are payingfor and why they chose you in the first place.

·        Cancel a subscription, return anitem, or change their mind so you can keep the relationship and sell themsomething else down the road.

·        Trust you, the process, andothers sharing their buying experience online.

·        Sleep well at night, knowing youhave a process to future-proof your customer engagement model.

For moreinformation: https://www.davidavrin.com/

Follow: @therealdavidavrin

Get the books: https://www.amazon.ca/Books-David-Avrin/s?rh=n%3A916520%2Cp_27%3ADavid+Avrin.