In business, if you are in aleadership position, your most valuable asset that contributes to success isyour people. The sooner you acknowledge this fact and allow them to celebratetheir achievements as a team, the sooner you will experience prosperity.

As a leader, it is essentialthat you take charge of the celebration. A differentiation strategy is anapproach that businesses adopt by offering customers something unique,different, and distinct from what their competitors provide in the market.

Barry LaBov, a two-timeErnst & Young Entrepreneur of the Year, is a renowned author, speaker, andbrand strategist. With an emphasis on differentiation, Barry advocates forleaders to discover and promote their brand's distinctiveness to capture marketshare and win the hearts of their people. His book, "The Power ofDifferentiation.

Win Hearts, Minds and MarketShare," which is distributed by Simon and Schuster, embodies thisphilosophy.

As the founder of LABOV, atop marketing training company that serves blue-chip clients, Barry iswell-known for his infectious energy, creativity, and inspiring message. Tolearn more, please visit https://www.barrylabov.com/. For additionalinformation, please visit https://www.labov.com/.