In this episode…… I break down how NFTs came to be, the value of NFTs for brands and content creators alike, where we are in the hype cycle with NFTs and what's next. This episode is a complement to this week's article, Non-fungible tokens: NFT
The new communications modelFor more than 20 years, I've been front and center to some of the most impactful changes in the communications, marketing and technology industries. And all throughout this change, there's been one constant: The audi