Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.

You'll discover...

• What we wording we should use: influencers or content creators?
• Common misconceptions brands have about influencers
• How to find the right creators to collaborate with
• Red flags you should watch out for
• What to do when you only have a small budget
• What makes a successful influencer campaign

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• Connect withBrittany on Instagram
• We Are Tenzing on Instagram & NZ Creator Con on Instagram
• How I can support you with social media marketing - my website
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• Recorded with Riverside - try it yourself!*

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