If you don’t know SAMPS, you’ve been missing out. It’s the only association for Sales And Marketing Professionals serving the Sciences. I’ve been a member since 2014 and it has been a huge boost for me in terms of networking with and learning from like-minded professionals in our business.

Live events are back and the European meeting takes place right after ESHG, June 12 (cocktails and appetizers) and 13 (full agenda), this year focused on the use of AI for sales and marketing. And as always, there will be a panel of customers (PIs post-docs, procurement…) who will be happy to tell you why your email didn’t work or your website is hard to navigate and whose site they go to for good information. You don’t want to miss that, do you?

In this episode, I talked to Laura Haldane from SciLeads and Paul Avery from BioStrata as a teaser for the event. Paul has been geeking out on all of the latest AI tools and can tell you what’s useful and what to look out for.

Laura says she’s not a social media influencer, but casually dropped that she has 15,000 followers on LinkedIn. (I want to know her secret!) There will be a session on the use of social media for marketing and how AI fits into that workflow.

Sign up at the link below. I wish I were going to be there to see the sunset at 10:02 pm but maybe I’ll catch you in Boston in December.

SAMPS Europe 2023 - Agenda and Registration

SAMPS North America 2023

Schedule a 15-minute chat with Chris about turning conversations into content for your life science company.

Intro Music stefsax / CC BY 2.5

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