Nik’s taken a breather for this ep, so you know what that means…Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask.This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system?Sharoon shares his insights into the complexities of running a software business and unravels the many challenges of ERP implementation. Why is it critical to integrate your ERP with other sales channels? And why is marketing the straw that can break any SaaS company's back?Plus, find out why you should be considering Fulfil over big dogs like Netsuite (not that, uh... Sharoon’s biased or anything), and discover Sharoon’s plans for Fulfil’s future.Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections.Visit fulfil.io to learn more.00:01:48 - Building a Successful ERP System00:04:59 - Why Businesses Use ERP Systems00:13:51 - Building an Internal Feature Ecosystem00:15:23 - Software for Managing Large Warehouses00:15:58 - Building a Strong Engineering Team00:26:08 - TikTok Shop Integration for Businesses00:29:08 - Understanding Fulfillment in Business Operations00:29:54 - Building an Efficient ERP System00:37:35 - Understanding Churn Rates in Business00:46:31 - Implementing Marketing Strategies for Success00:57:00 - Stock Options: Long-Term Investment Strategy00:58:31 - When to Raise Prices in Business01:02:44 - Buying Shares Shows Business DisciplineWant more DTC advice? Check out the Limited Supply YouTube page for more insider tips.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.Follow Nik:Twitter: https://www.twitter.com/mrsharmaFollow Moiz:Twitter: https://www.twitter.com/moizali