Explosive Retention Marketing Strategies   In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website.    Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club.    In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers.    To end the episode, Curt leaves us with his key takeaway: stay consistent with your marketing strategy and treat marketing like a marathon.    Timestamps  01:10 -What’s in the News: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website  06:20 - Featured Guest: Curt Staubach, Director of Marketing at True Shot Gun Club  07:15 - About True Shot Gun Club  07:50 - Building an email list of 10 million subscribers  10:33 - Developing strategic partnerships with other brands  12:50 - How 10 million email subscribers impact overall marketing strategy  15:06 - Using contests as a retention marketing strategy  18:22 - The technology behind True Shot Gun Club’s retention marketing  21:51 - Fidelatis’s role in True Shot Gun Club’s retention marketing  24:35 - Getting started with segmentation  26:08 - Keeping a high open rate with high email send frequency  28:30 - Most important KPIs in retention marketing  30:32 - Key Takeaway: Be Consistent; Marketing is a marathon  32:53 - Outro 

Featured Guests | Curt Staubach

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Music Intro Music – Colony House – Buy “2:20” on iTunes 

Outro Music – Skillet – Buy “Lions” on iTunes