This week, we're joined by Michelle Berman-Mikel. Michelle is CEO, Founder & Creator of Beyond the Method™ and Berman Media PD, Inc. from Phoenix, Arizona, which teaches Realtors and Loan Officers how to delve into the minds of ideal clients, leveraging crucial data to turn Instagram from a casual platform into a dynamic, lead-generating powerhouse. Michelle is also a national speaker and the host of the "Coffee and Questions" podcast, which explores the intersections of psychology, social media savvy, and business acumen.

Michelle is here to discuss:→ Tactics used in her Beyond the Method™ coaching to help Loan Officers build better connections on Instagram and other social media platforms and utilize leverage.→ The non-negotiables of content you should be posting (value and lifestyle), how connection is more important than volume, and personalizing communication.→ How to get hyper-local on Instagram, and the amount of touch points you need to be able to convert a lead.

Berman Media PD Website: www.michelle-berman.mykajabi.com

Michelle Berman-Mikel's Instagram: @bermanmediasocial

Michelle Berman-Mikel's LinkedIn: @MichelleBermanMikel

Michelle Berman-Mikel's YouTube: @michellebermanmikel

Coffee & Questions Podcast: @Coffee&QuestionsPodcast

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula