The root of the word eulogy translates to “praise.” Over time, it became associated with a funeral because people were compelled to be emotional in that environment. 

We save the eulogy for death because it’s comfortable. To tell someone why we love them while they’re alive produces anxiety—who knows how they will react. 

But why should we wait? 

In this episode, James talks with Andrew Horn, Founder and CEO of Tribute, a platform for creating video tributes for the people you love.