Adam Ferrier is Founder/Consumer Psychologist at Thinkerbell, Decade of Action and s p a c e. Here's a wee bit more info on the legendary Australian entrepeneur.

After graduating university with degrees in commerce and clinical psychology, Adam began his career working in maximum security prisons, before making the natural move to advertising. He joined Saatchi & Saatchi as a Strategic Planner and, during this time, invented a psychological board game 'The Analyst'​, translated into three languages (still selling well in Benelux countries).

He co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked, he created THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hard core creativity. After just 2 years it’s 2019 AdNews' Creative Agency of the year.

He's also co-founded two conferences s p a c e (a confestival) and MSIX (marketing sciences ideas change). He also sits on the boards of TRIBE (social influence), the Public Interest Journalism Initiative (PIJI), and Good Thnx.

He's a regular panelist on TV shows Gruen, Sky, The Project, Your Money and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!), and Man Up. He had a weekly segment on national radio station MMM, and ABC. He's commentated and/or writes for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.