Julian Cole virtually joined us from Melbourne to talk about all things comms planning.

The formidable Strategy Consultant has worked at agencies including Naked, BBH and, most recently, BBDO New York. In his current role, he advises brands such as Uber, Apple, Disney, Facebook and Girlboss.

Together, we explored the art and science of strategy, how a T-shaped strategist might look and benefit your business, how and why to prioritise strategy on every brief, and his process to collaborate with creative, account service and client teams to deliver the best work possible.

It's one we've listened to multiple times and, if you aren't already subscribed to his Planning Dirty Academy, we'd highly recommend it: https://www.planningdirty.com/