Make Marketing Happen
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Make Marketing Happen
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Make Marketing Happen
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Episodes of Make Marketing Happen
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When the price goes up, the marketing must follow. If you aren't familiar with long-form copywriting to sell high-value and high-price products and services, you are in luck.Charley and Mike are discussing some of the tips and tricks they use
It would seem that you wouldn't have to put any effort in "selling" something that is free. But the truth is that people understand that there is always a cost to free - and that cost is usually their information and data.So you need to sell t
Your current list is one of your most valuable assets. Are you mining your list for new profit? Are you maintaining a good relationship with your list?Charley and Mike talk about how to improve your relationship with your list on this week's M
One great way to connect with herd leaders who have people that pay attention to them is to celebritize them!So how do you make the right connections and then share them with the world so that they love you and your business?Charley and Mike
Never fear listeners! Google may have gotten rid of the keyword data that you leaned on from your Google Analytics, but you don't need to worry.As a matter of fact, it's a bright new day in the world of content creation.Charley and Mike have
We talk a lot about marketing and it being different, but don't forget this fact: You don't have to do business the same way that others are doing business.It's a fundamental change for your marketing if you start by changing the way you actua
Hiring a web developer shouldn't be an easy process. There's a lot to consider when you decide to get someone to handle the creation of your web presence.Charley and Mike go over the process of making the best choice for your website developer
Video is one of the most capable tools available to you to get people to convert from visitors to leads to paying customer, client, or patient.This week, Charley and Mike discuss the power of video as a conversion tool, PLUS we share the one i
As you might imagine, Charley and Mike get pitched on a lot of REALLY bad marketing ideas.This week on Make Marketing Happen, they're sharing some of the worst as cautionary tales for you
Business cards are often the most boring piece of marketing for just about everyone. It's a name, a number, and an email address.There has to be a better way, right?Well, there is, and Charley and Mike are talking about how to elevate the anc
This week, Charley and Mike go over a common question among business owners: How much time should I spend on marketing?Listen to this week's Make Marketing Happen podcast to find out what Charley and Mike think about the time you should spend
The great money question tortures small business owners. They want a fixed amount or percentage of their budget that should be spent on marketing.Unfortunately, there isn't a "master key" that will unlock your budget and let the profits flow.
The idea of a small business mobile app may seem enticing to you, but if you don't follow some simple and sound advice, it will simply turn into a money pit.Charley and Mike want to help you avoid such a mistake and figure out if a mobile app
If you're going to get involved with marketing, you should definitely have a base level of understanding for yourself before you start hiring other people.Charley and Mike are going over the 5 thing every business owner should know about marke
LinkedIn, despite being a real network of professionals, is often ignored by the small business owners who could benefit from its use the most.Charley and Mike are here to help you learn more about LinkedIn and why you should be participating
The principles of direct response marketing apply across all mediums, and they are still the most effective marketing strategies for creating leads and driving conversions.Charley and Mike are going over the grand topic of direct response mark
Your list of potential and current customers is easily one of the most valuable components of your business. There is stored potential in it that can be unlocked by figuring how to best use and manage the pieces of your list.Charley and Mike w
One of the smartest investments you can make in yourself and your business is going to events where successful people share the tools and techniques that have made them successful. They are handing you a road map to success.Charley and Mike sh
You should be bucking the status quo in your marketing. You should be challenging people to view your business in a whole new light. You should be going against the grain and being the contrary voice in a crowded market.Do you want to stand ou
Sometimes the creative process just isn't firing for us. It is at those times that you most need ways to jumpstart your creativity for your marketing pieces.Charley and Mike are here to help by discussing what they do to keep the creative pro
Yes, it is possible to write your first book for your business in just 10 days. And it just requires a 3-step process to accomplish.Charley and Mike reveal this incredible information in this week's Make Marketing Happen podcast!
Today, Charley and Mike are sharing some of their favorite inexpensive tools to help them with marketing.The guys are covering software and hardware to tune in to find what you could be using to help with your markeitng that won't break the ba
It's spring cleaning time! For Charley and Mike, that means it's time to update the websites and take a magnifying glass to its performance. There's content to be updated and thrown away for the sake of speed and efficiency. Some tough choic
Looking for some things to read and learn from to grow your business? Charley and Mike discuss the books and websites that help make them successful.
Google Hangouts is arguably the best part of Google+. It has excellent functionality at your favorite price - free!Charley and Mike are talking about Google Hangouts, including why you should be using them today and how to set it up.
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