We answer:Do we have any of the same fears that we had when our businesses started?What are our biggest business fears right now?How do we work through feelings of fear around our businesses?Mentioned in this episode:a previous episode where we

MYW 61: Marketing & Sales (A Retrospective)

Mar 16th, 2021 50m 12s

We answer:Does Sara still feel super icky about marketing and sales?What shifts have we made with our marketing and sales tactics?How do marketing tactics change as a business matures?How do we use testimonials in our businesses?What kind of sa

MYW 60: Online Presence & Brand Evolution (A Retrospective)

Mar 9th, 2021 50m 21s

We answer:How have our brands evolved and shifted?Have we seen growth in our online audiences?How have our websites changed over time?What lessons have we learned about our social presence?How do we use social media differently?How much time do

MYW 59: Time and Project Management (A Retrospective)

Mar 2nd, 2021 54m 49s

We answer:What tools are we currently using to manage tasks in our businesses?How have our project management strategies changed over time?What challenges do we have with time and project management now that we didn't have in the early days of

MYW 58: Product and Service Design (A Retrospective)

Feb 23rd, 2021 48m 22s

We answer:How do our systems impact our product and service design?How do we decide when to create or launch a new product or service?How have our products and services evolved and pivoted over time?How do we know what our audiences will purcha

MYW 57: Money and Finances (A Retrospective)

Feb 16th, 2021 1h 5m

We answer:How do we connect our values with what we charge for our services?How do we decide the value of our services and products?What are our "enough" numbers for what we earn?How have our money mindsets changed over time?What kinds of finan

MYW 56: Part-Time vs. Full-Time Business Ownership (A Retrospective)

Feb 9th, 2021 50m 26s

We answer:How did we decide to go full-time or stay part-time in our businesses?Does Katie plan to go full-time with her business?Did Sara ever want to go back to a full-time job?What's the role of privilege in our business decisions?What does

MYW 55: Getting Started with a Business (A Retrospective)

Feb 2nd, 2021 48m 19s

We answer:How did we first come to know about entrepreneurship?How is running a business different from our past and current work in academia?What motivated us to first start our businesses?What challenges did we face when we first started our

MYW 54: A Long-Awaited 2020 Business Update

Sep 8th, 2020 1h 27m

In this episode, Sara and Katie offer a long-awaited update on how their businesses are doing in COVID-19 times.We answer:How are we doing in the midst of the pandemic?How are our businesses doing in the midst of a pandemic?What new services an

MYW 53: 2020 Business Goals & Intentions

Dec 31st, 2019 1h 5m

In this episode, Sara and Katie share their business plans and goals for 2020.We answer:How do we plan for an upcoming year?What are some of our 2020 goals and intentions?How do we plan to check-in on our goals to hold ourselves accountable in

MYW 52: 2019 Business Reflections & Evolutions

Dec 24th, 2019 1h 2m

In this episode, Sara and Katie reflect on how their businesses evolved in 2019 and report on whether they met their goals set earlier in the year.We answer:How did 2019 go for us?What lessons did we learn throughout the year?What good choices

MYW 51: Learning as a Business Owner with Cynthia Ganote

Dec 17th, 2019 44m 6s

In this episode, Sara and Katie talk with Cynthia Ganote about how she is picking up business skills and learning about how to run her business over time.We answer:How has Cynthia built a business while working full time?What is Cynthia learnin

MYW 50: Thinking Big with Your Business with Stephanie Doscher

Dec 15th, 2019 44m 12s

In this episode, Sara and Katie talk with Stephanie Doscher about her experience developing a business with a partner and then on her own.We answer:How did Stephanie start her business?How did Stephanie know when it was time to separate from he

MYW 49: Professionalizing a Consulting Business with Mary Churchill

Dec 3rd, 2019 40m 48s

In this episode, Sara and Katie talk with Mary Churchill about professionalizing her consulting over time.We answer:the Slow Hustle mastermind programMore information on Mary's podcastsOther things mentioned in this episode:the Slow Hustle mast

MYW 48: Creating a Flexible Career with Robbin Folsom

Nov 26th, 2019 42m 40s

In this episode, Sara and Katie talk with Robbin Folsom about starting her business to help families of people in recovery from addiction.We answer:What led Robbin to start her business?How did Robbin choose her area of business focus?What happ

MYW 47: Starting a Business at Your Own Pace with Andrea Gregg

Nov 19th, 2019 44m 55s

In this episode, Sara and Katie talk with Slow Hustle participant Andrea Gregg about what it means to start her business at her own pace.We answer:What's been the most surprising part of starting a business?How do you engage in business when yo

MYW 46: A Quick Business Catch-up & Season 6 Intro

Nov 12th, 2019 40m 34s

In this episode, Sara and Katie offer some updates on their businesses and share about what listeners can expect in Season 6.Transcript (.docx)We answer:What's the latest with our businesses?What can listeners expect from Season 6?Other things

Between-a-Sode Q&A

Nov 5th, 2019 54m 15s

In this episode, Sara and Katie answer questions submitted by listeners via Twitter.We answer:How do we define success in our businesses now?What metrics did we use to define success in the first year of our businesses?What would we tell our ea

Testimonials & Warm Referrals

Sep 24th, 2019 43m 15s

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to m

Sales Funnels

Sep 17th, 2019 52m 32s

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing produc

Lead Magnets

Sep 10th, 2019 51m

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being

Face-to-Face Marketing

Sep 3rd, 2019 47m 36s

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up o

Social Media Marketing

Aug 27th, 2019 59m 58s

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media m

Content Marketing

Aug 20th, 2019 54m 3s

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a

Email Lists

Aug 13th, 2019 55m 25s

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discu