IMPACT’s CEO, Nicole Webb, continues her conversation with Associate Director, Katie Eastment, in the second of a three part podcast series on influencers.

Gone are the days where we partner solely with those influencers or content creators who have the biggest following. Nano influencers (1000-10,000 followers) and micro influencers (10,000-50,0000) are just as valuable, if not more. 

Follower count alone doesn’t demonstrate true influence. Trustworthiness and relatability are key; the ability to appeal to the ordinary person, to relate and entertain without looking from on high.