As we kicked off 2022, a few of us were slightly on edge. The 'fresh start' that we all expect at the beginning of a new year has all but disappeared. In 2020 we didn't expect COVID. In 2021 we expected it to be over.

From the unpredictability of the past two years, what challenges and opportunities face companies and brands in 2022? IMPACT's CEO Nicole Webb asks behavioural psychology specialist, Kris White what we can expect.