In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.

Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year

Jul 19th, 2022 52m

Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders!

Feb 16th, 2022 52m

In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

Episode 22: Marketing IT Service Offerings

Oct 14th, 2021 52m

In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

Episode 21: U.S. Federal Government in a Post COVID-19 World

Jul 7th, 2021 52m

In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.

Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon

Feb 23rd, 2021 52m

Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive

Dec 2nd, 2020 51m

In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she

Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies

Jul 15th, 2020 51m 57s

In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companie

Episode 17: A chat with government marketing thought leaders

Jun 2nd, 2020 52m 2s

Episode 16: Government and industry communication and collaboration - a discussion with Department of Homeland Security procurement

Mar 11th, 2020 52m

In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. They shared insights and tips for how industry vendors can better market and sell to DHS.

Episode 15: Get your Digital and Social Media Groove On

Jan 7th, 2020 52m

Episode #14– How to Leverage Customer Experience as a Tool for Government Marketing (and gain Customer Loyalty).

Oct 23rd, 2019 52m

We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.

Episode 13: Get in the game of multi-partner marketing with distributors

May 28th, 2019 52m

Apply what you’ll learn from this episode of Market Chat to start taking advantage of the many benefits that government distributors offer. Distributors are a vital part of our government marketing ecosystem. They bring innovative government-

Episode 12: Marketing IT Service Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs

Feb 12th, 2019 52m

If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market

Episode 11: Cybersecurity - become a cybersecurity thought leader

Oct 22nd, 2018 52m

In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s v

Episode 10: Bridging the gap between IT and healthcare

Jul 27th, 2018 52m

In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisi

Episode 9: Winning federal business with small agencies

May 7th, 2018 52m

In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in sm