If narrowing down your target market in order to increase revenues, price, status, and clients sounds counterintuitive, Episode 9 of Market Inside Out, “The Niche Mindset” will help you overcome your fears so you can niche the hell out of your

Your Ghost Audience

Oct 9th, 2020 14m 10s

Welcome to “Ghost Audience,” Episode 8 of theMarket Inside Out Podcast series. Join Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer as they tackle ghost audiences. If you’re an entrepreneur or solopreneur who despairs because your last

Vortex vs. Vacuum

Jun 20th, 2020 21m 28s

What energy do your social posts give off? Cold oatmeal? Junk mail? The ‘meh’ of an empty toilet paper roll? If your social posts are uninspired, Suzanne Longstreet, mindset and success coach, Emma O’Brien, brand strategist and messaging expert

Fine-Tuning Your Ideal Customer and Filtering Advice

Jun 19th, 2020 11m 29s

Are you trying to fine-tune your target audience or your ideal customer avatar? Do you feel overwhelmed by all the disparate marketing information out there? If so, this episode of the Market Inside Out Podcast is the tonic you need. In it, the

What is Marketing, Really?

Jun 3rd, 2020 23m 28s

Join the mavens of marketing as they take a holistic dive into all things that help you market your service or product. If you’re an entrepreneur or solopreneur feeling left behind because you’re not a TikTok or Instagram sensation, Suzanne Lon

Decide, Focus, Commit, Action

May 29th, 2020 4m 56s

On Market Inside Out Podcast, Episode 4, “Messaging and Change,” Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer discuss messaging, change, and action. You’ll learn why you must keep your messaging flexible and why your messaging must c

Names, Fear and Visibility

May 29th, 2020 14m 14s

Welcome to “Names, Fear, and Visibility,” Episode 3 of the Market Inside Out Podcast series. Join Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer as they unpack the angst that can arise from naming your business to being visible on soci

It's Not About You, It's Not About Your Blog

May 17th, 2020 6m 33s

Welcome back to the Market Inside Out Podcast with Suzanne Longstreet, Emma O'Brien and Michelle Tresemer. Today’s episode, “It’s Not About You,” identifies a typical marketing ‘psycle’ described by Emma as a “soul-destroying thing I had to do,

Welcome to the Market Inside Out Podcast

May 16th, 2020 15m 2s

Today’s introductory episode, “Defusing the Marketing Minefield for Entrepreneurs,” introduces Suzanne Longstreet, Emma O’Brien, and Michelle Tresemer. The three lead you through the essentials of marketing--mindset, message, and medium.This in

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