Join David Ackert in this episode of the Market Leaders podcast as he speaks with Mike Mellor, the Chief Marketing and Business Development Officer at Pryor Cashman LLP. Mike's extensive experience in professional services marketing informs his insights on the importance of industry-focused go-to-market strategies, client-centric language, and tactical execution involving market analysis and creative alliances. Discover how Mike's firm leverages data to plan engaging events and webinars, earns partners' trust through data-driven decision-making, and how Mike's obsession with data trends fuels real-time marketing improvements. Tune in to hear Mike share his thoughts on:

- The historical “practice group” structure and why it’s problematic- How a go-to-market (GTM) strategy can benefit both the attorneys and the clients- How to tactically execute a GTM- Analyzing for ROI and monitoring KPIs- Tips for avoiding analysis paralysis