On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with other marketers. We bust the myth that marketing is a ‘one size fits all’ function and discuss the many functions within the marketing team. We also talk abou

How to Work with Sales

Jul 5th, 2023 50m 17s

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with sales. We open up the episode by defining sales enablement and discussing how that differs if you are working in a B2C or B2B product marketing role. We also

How to Build Credibility with Product Management (PM)

Apr 21st, 2021 40m 33s

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to build credibility with product managers (PMs). We provide tips on how to build strong relationships, manage conflict and how to educate your product management team abo

How to Execute a Go-to-Market (GTM) Plan

Apr 7th, 2021 45m 54s

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss part two of how to execute a go-to-market (GTM) plan. We share our thoughts on how to manage project updates, what stakeholders to keep informed and highlight useful project m

What is a GTM (go-to-market) Plan?

Sep 4th, 2020 43m 52s

On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan. We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We

A Day in the Life of a Product Marketing Manager (PMM)

Jul 31st, 2020 49m 43s

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss what Product Marketing Managers (PMM) do on a regular basis. We reinforce the skills you need to be a Product Marketing Manager and share practical examples of why these skills

How to Become a Product Marketing Manager (PMM)

Jul 9th, 2020 44m 55s

On today’s episode, co-hosts Jeanette Jordan and Miyishia Slay talk about how to become a Product Marketing Manager (PMM). We share our personal stories about how we landed our first Product Marketing role, as well as other common entry points

What is a Product Marketing Manager (PMM)?

Jun 4th, 2020 35m 25s

On our debut episode, co-hosts Jeanette Jordan and Miyishia Slay will define what it means to be a Product Marketing Manager (PMM). We share the top skills you need to be a successful PMM and how Product Marketing differs at large and small com

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Introducing: Market Ready

Apr 3rd, 2020 58s

Are you ready to become a Product Marketer? Market Ready is a podcast to how companies bring products to market. Co-hosts Jeanette Jordan and Miyishia Slay share their experience leading product launches for over a decade at top tech companies

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