MarTech Alliance
Marketing and Tech Book ClubEpisodes
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In our latest Marketing & Tech Book Club episode, we're joined by Joe Pulizzi godfather of content marketing to chat about his latest book: Content Inc.In this episode we cover:- Taster of what the book uncovers- Joe's writing process- Wha
In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms.We catch up with Chris and Martin on: - Breaking do
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Rory Sutherland to chat about his latest book Alchemy.
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nir Eyal to chat about his latest book Indistractable
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nancy Duarte to chat about her latest book Data Story Book.
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nir Eyal to chat about his latest book Indistractable
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Rory Sutherland to chat about his latest book Alchemy.
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nancy Duarte to chat about her latest book Data Story Book.
We're excited to finally share our next episode of the Marketing & Tech Book Club! Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'. An incredible story of how Netflix
We're excited to share our first episode of the Marketing & Tech Book Club 2020! Ryan Wallman, doctor turned creative copywriter joins our host Carlos to chat about his latest book Delusions of Brandeur.In this ep:>> Calling out the BS in th
There are a lot of logos on the Marketing Technology Landscape Supergraphic, and with each logo a rich story of trials and tribulations for martech companies from their humble beginnings, growth, wins and losses. In this special 2 part podcast
In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's grown over the years and what it's come to mean to marketers everywhere.Check out part 2 f
Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate. In this ep:>> Being a 'professional rule breaker'>> Modern day pirates such Malala Yousafzai, Elo
Simon Sinek, optimist, visionary, and bestselling author joins our host Carlos in this episode to chat about his latest book The Infinite Game. Simon is best known for his concept WHY in his first TED Talk in 2009 which has totalled 42m views.
Scott Kupor managing director at Andreesen Horowitz joins our host Carlos Doughty to chat about his latest book Secret of Sandhill Road. Secrets of Sandhill Road is filled with Kupor's own experiences, takeaways and insider tips that serve as a
Following the outrageous success of his debut book The Four, Scott Galloway has gifted us with something very different but equally as brilliant. He joins us in this episode of the Marketing & Tech Book Club to chat about The Algebra of Happine
It's time to stop thinking of your audience as Bs and Cs and start talking to them like real live people. The future of marketing is conversation and in this episode of the Marketing & Tech Book Club, Carlos is joined by co-author of Conversati
In this episode of the Marketing & Tech Book Club Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy.The two chat about;>> Tech giant Uber's success with the application of p
Tom Fishburne founder & CEO of Marketoonist joins our host Carlos Doughty to chat about his latest book 'Your Ad Ignored Here'. A collection of some of his best marketoons, showing his great sense of humour as well as his ability to write comme
Tom Goodwin expert in innovation and digital transformation joins our host Carlos Doughty to chat about his new book, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption. Tom Goodwin is the quintessential digital disrup
The MarTech Alliance chats to Tom Goodwin about his book, Digital Darwinism: Surival Of The Fittest In The Age Of Business Disruption
Seth Godin, entrepreneur, author and teacher joins our host Carlos Doughty to chat about his book 'This is Marketing: You Can't Be Seen Until You Learn to See'.In this episode, Seth Godin talks about his book, his role as a teacher within the
Scott Brinker editor of the chiefmartec marketing technologist blog aka the martech godfather joins our host Carlos Doughty to chat about his latest book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Tim Hughes, pioneer, innovator, and social selling evangelist joins our host Carlos Doughty to chat about his book, Social Selling: Techniques to Influence Buyers and Changemakers.In this episode, we chatted to Tim Hughes about Social Selling
In this episode, we sat down with Travis Wright and Chris J Snook, to chat about their book, Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience.Alongside th
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