Strategy is a highly overused word, and in my opinion, it isn’t always a helpful one. It sounds complicated, inaccessible and a bit too clever! When you google the phrase Marketing Strategy you can get 927,000,000 results! I don’t know about yo

57. Making your business more effective with Charlotte WIlkinson

Nov 27th, 2023 38m 4s

If you’ve heard me talk about finding time to create content, and how I found time to write my book, you’ll have heard me talk about how difficult I found it to outsource anything in my business, but how finally working with a VA was a major st

56. The importance of know, like and trust in your business

Nov 13th, 2023 12m 27s

This episode is taken from my new book and I want to talk about the process of know, like and trust, especially if you are a service business owner. I talk about this a lot with my podcast guests and I often refer to it when talking about parti

55. How to make your business more visible using SEO with Emma Wienke

Oct 30th, 2023 34m 54s

This episode is a great introduction to SEO. If it’s something you have heard about but not properly explored for your business, let Emma Wienke of Vinx Creative talk you through how to get started and why it’s important. From keywords and th

54. Lessons from running a launch campaign

Oct 16th, 2023 10m 16s

I’ve spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was

53. Launching the Marketing for Introverts book

Sep 28th, 2023 9m 39s

Hello and welcome to the new series of the marketing for Introverts podcast It’s launch day for my new book “Marketing for Introverts How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy wor

52. Celebrating success in your business

Aug 21st, 2023 9m 55s

I want to talk about celebrating success in your business because it’s something I’m honestly not that great at. And I bet if I’m not good at it, maybe you aren’t too. Because running a business can be really hard work, and if we don’t stop to

51. Finding time to create your content

Aug 7th, 2023 12m 19s

Content creation can be a very time consuming process. Whether you go for blog posts or video or podcasts or a lead magnet or fantastic story telling social media posts, it all takes time, and that’s time away all the other responsibilities and

50. Finding your niche and building your self-belief with Sophie Carefull

Jul 24th, 2023 51m 6s

In this episode I spoke to certified self-belief coach Sophie Carefull, who works with introverted creatives. Sophie’s background is as a branding photographer so I really wanted to understand how she moved from that to coaching and how she cho

49. How to create content that will attract your perfect client

Jul 10th, 2023 13m 8s

I love content marketing! Content marketing is the umbrella term for things like blogs, videos, podcasts and social media posts. The long term aim is to get your ideal client interested in your business so they buy from you. For service busines

48. Values are what you do when no one is watching

Jun 26th, 2023 36m 6s

In this episode I spoke to Business Psychologist Joanne Wharam, who specializes in culture, behaviour and motivation. We met at a networking group and the first time we spoke she said she liked working with introverts and we talked a lot about

47. Introversion is not an excuse

Jun 12th, 2023 10m 42s

If you had searched online for the word introvert term 10 or 12 years ago the words shy, reclusive, antisocial and reserved would have been among your answers. The search would have definitely left the impression that introverts were somehow “l

Bonus

World Introvert Day 2023 Bonus Episode: Top tips for marketing as an introvert

Jan 2nd, 2023 23m

In the last 2 years of hosting the Marketing for Introverts podcast I have had the pleasure of interviewing over 30 guests. They’ve included coaches, marketing consultants, experts and business owners. There’s a whole lot of experience and expe

46. Should I post on socials over Christmas?

Dec 12th, 2022 12m 4s

This is a short episode to help you answer this question for your business. If the festive season isn’t a big hook for your professional services business, you might want to stop posting between Christmas and New Year and have a break. But your

45. How to thrive as an introvert with Vicki Lovegrove

Nov 28th, 2022 41m 23s

Vicki Lovegrove has worked as a graphic designer for over 30 years after finding her passion for the subject as a teenager. A conversation with a client a few years ago made her realise that she could support clients in new ways and she retrain

44. Instagram for introverts with Anita Popat

Nov 14th, 2022 37m 4s

Anita Popat is a social media strategist, who supports her introverted clients to show up on Instagram effectively. She believes that introversion is her superpower, and we had a great conversation about Instagram and how introvert service busi

43. From introvert hangovers to mental health conversations

Oct 31st, 2022 18m 25s

This is a solo episode prompted by something that happened to me a couple of weeks ago. It is also an issue that many of my guests have mentioned. The introvert hangover is the name given to that feeling when you have spent too much time in the

42. Making marketing work in your small business with Dan Edwards

Oct 17th, 2022 34m 32s

This conversation is a little different from my usual interviews. Dan Edwards runs an accountancy practice, and we talked about what he does to market his business. He revealed a really comprehensive marketing strategy for both existing clients

41. PR is like pick and mix with Fiona Minett

Oct 3rd, 2022 45m 20s

I had a great conversation with Fiona Minett of Boss your PR. We both worked in PR in our twenties, the difference being that Fiona was calling Vogue and I was doing live interviews about late running trains! Which is why she’s exactly the righ

40. Trying something new (and jumping onto TikTok!)

Sep 20th, 2022 16m 39s

I'm pleased to launch series 4 of the Marketing for Introverts podcast. Throughout this series I will be talking about trying something new in your business marketing. And those of you who have listened to previous episodes will be saying “ha

39. How to stay visible when you have no time

Aug 1st, 2022 13m 55s

Today’s episode is about continuing your marketing activity when you want to take a holiday, you are too busy with work or life, or your energy levels have taken a dip! I share a series of options to help you stay visible: Repurposing and reus

38. Mindset for Introverts with Emma-Louise Parkes

Jul 18th, 2022 29m 26s

Emma-Louise is an online business coach and strategist and host of The Ambitious Introvert podcast. After a successful career as long-haul cabin crew and as an air traffic controller she trained as a coach and set up her business just before lo

37. Help! What do I do when my marketing isn’t working?

Jul 4th, 2022 16m 47s

In this episode I answer a call for help! This is a conversation I have sometimes when I first talk to new clients. It’s rarely about a crisis, it’s not that everything is falling to pieces but they often have a feeling that it’s all a bit bleu

36. What’s working on social media right now with Gus Bhandal

Jun 20th, 2022 33m 46s

Gus Bhandal is a social media manager and trainer, and an introvert who has found a way to stand out through creating a very specific online personal brand. While he works across many platforms for his clients, for his own business he focusses

35. Using Testimonials To Get Visible

Jun 6th, 2022 10m 59s

I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun. In this episode I focus in on an issue I’ve been discussing with clients recently – testimonials. I