Why high street stores might fail to create that all new first impression that will get customers flooding back in.

For many years, I’ve shopped in retail stores there are certain things that hardly changed at all.

And there’s one thing in particular that has always stood out to me as something store owners and managers take very little notice of yet can have a massive impact on a customer's experience and perception of a store.

In this episode I'll tell you what that “one thing” is...