Anthony Kennada, the CMO at Gainsight, is hoping to see a Chief Customer Officer on every executive team in the nation.

Anthony’s team members are experts at crafting industry events that promote engagement and provide valuable resources for customers long after the showroom floors have closed.

In this episode of The Marketing Milestones Podcast, Paul and Anthony discuss the specifics of Customer Success Management, getting executives to buy into the concept, and how Gainsight came to create highly efficient and effective industry events.