The Differentiation Mystery
The Differentiation Mystery
The Differentiation Mystery
The Differentiation Mystery
A worry-free home. A personal living experience. Warm staff. This is Aliviya Rose Manor, headed up by Terrance Schabilion and his wife Wendy. Their small, private community is nestled in a residential neighborhood, creating a comfortable environment and providing socialization and fun. It’s different. Seth Godin Purple Cow different. In their words, “Our home is the right size where our residents feel comfortable and a part of a group.” In this episode, Terrance and I explore the true meaning of differentiation in the senior care industry, and he sheds light on three marketing differentiation secrets he swears by: 1) the power of Google My Biz, 2) the art of asking for Google reviews, and, 3) a warm cocoon in the shower. Listen to find out more!
Learn about Aliviya Rose Manor: www.aliviyarosemanor.com
Recommended reading: Purple Cow, Seth Godin, https://bit.ly/3J7OJtC
From The Podcast
Marketing Mysteries Solved!
Are you a senior living executive looking to solve a complex marketing mystery or challenge? In this gripping podcast, you will gain tools to uncover the marketing problems killing your organization fastest, strategies that will focus you on the right clues, rather than distractions, and evidence of much more lasting marketing solutions. Real executives like you are engaged in active listening and strategic thinking to solve real marketing mysteries with facts and data. Guests include senior living executives in sales and marketing as well as select sales and marketing consultants to their organizations. Gain clarity on how you can increase ROI, generate higher quality leads and sustain long-term success. Immerse yourself in the suspense, sleuthing and satisfying endings to solve your marketing mysteries! Voiceover: Robin O'Donovan, Artwork: Stephanie Vecchiarelli, Audio Editing and Mastering: Wendy O'Donovan Phillips, Molly Waters, Melinda Gisbert, Copyediting: Evan Franklin. Your host Wendy O’Donovan Phillips is CEO of the senior living marketing agency Big Buzz, www.bigbuzzinc.com. She is the author of two marketing books available on Amazon and her firm consistently exceeds $1 million in annual revenues, which only 1% of women-owned businesses achieve, by applying the marketing solutions you will learn in this podcast. She is one of 1.5% of U.S. marketing agency owners to have sat on the Forbes Agency Council. She has dedicated her career to solving complex marketing mysteries.Join Podchaser to...
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