My guest in this episode is Tom Sanders, the mastermind behind Senior Stock Photos, a stock photography company that provides stock photos of seniors over the age of 55. What I love most about Tom’s work is that he creates authentic senior stock photos that truly celebrate aging – none of that run-of-the-mill stuff. Together, we uncover why stock photos from big box outfitters don’t connect: the photographer must have a connection with their subject, and it is that connection that shines through when the target audience interacts with the photo in the senior living communities’ marketing materials. No connection, no connection. Tom shares about photographing a 111-year-old woman who had been retired 40 years and written a dozen books in that timeframe. He shares tips and tricks to capturing terrific photos with your phone for use in social media marketing, and even how to make photography and videography a regular part of the activities schedule. One, two, three – SMILE!  

Find Tom’s work here: 

• seniorlivingvisuals.com/ 
• seniorstockphotos.com/ 
• tomsandersphoto.com