The Passion Mystery
The Passion Mystery
The Passion Mystery
What if there was a senior living brand that was powered by pixie dust and sprinkled good juju for everyone it touched? It’s not that silly a notion, actually. My guest Christy Van Der WestHuizen is Vice President of Sales and Marketing at MBK Senior Living, where they practice yoi shigoto, which translates from Japanese to “the good work.” This means hiring good people and being good to those people so they can in turn be good to those they serve. So simple, yet so magical. Christy and I discuss how to weave that goodness through the fabric of a brand, how to amplify it across social media and content marketing and the beauty and humility in doing the next right thing over and over, day in and day out for the greater good of humanity.
From The Podcast
Marketing Mysteries Solved!
Are you a senior living executive looking to solve a complex marketing mystery or challenge? In this gripping podcast, you will gain tools to uncover the marketing problems killing your organization fastest, strategies that will focus you on the right clues, rather than distractions, and evidence of much more lasting marketing solutions. Real executives like you are engaged in active listening and strategic thinking to solve real marketing mysteries with facts and data. Guests include senior living executives in sales and marketing as well as select sales and marketing consultants to their organizations. Gain clarity on how you can increase ROI, generate higher quality leads and sustain long-term success. Immerse yourself in the suspense, sleuthing and satisfying endings to solve your marketing mysteries! Voiceover: Robin O'Donovan, Artwork: Stephanie Vecchiarelli, Audio Editing and Mastering: Wendy O'Donovan Phillips, Molly Waters, Melinda Gisbert, Copyediting: Evan Franklin. Your host Wendy O’Donovan Phillips is CEO of the senior living marketing agency Big Buzz, www.bigbuzzinc.com. She is the author of two marketing books available on Amazon and her firm consistently exceeds $1 million in annual revenues, which only 1% of women-owned businesses achieve, by applying the marketing solutions you will learn in this podcast. She is one of 1.5% of U.S. marketing agency owners to have sat on the Forbes Agency Council. She has dedicated her career to solving complex marketing mysteries.Join Podchaser to...
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