How to close more move-ins without being “salesy”? What are key questions to really get families and future residents talking? How best to align sales and marketing teams for best overall results? My guest Mandi Grimes is a true maven of sales for senior living communities, leading sales teams for some of the biggest names in the industry: Senior Star, Brookdale and J&M Family Management. Mandi is an expert on sales training and best practices, lead generation and successful conversion tactics, as well as driving multi-channel digital marketing growth. Listen in for her secrets to softening and guiding the sales conversation to the close.