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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Pazel and Eric Sue.

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All right, guys, before we start, we got a special

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to improve your low time. Today

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we are going to talk about seven stupid

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YouTube marketing mistakes that we've made, so for

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context. Right now, Neil's already at a million

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YouTube subscribers. Congratulations, that happened this

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week. Now he's going to get the gold play

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buttony, but he probably doesn't even care. And

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I'm at about sixty three thousand or so,

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so I'm on my way to one hundred thousand. So we're

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gonna talk about seven stupid things that we've done, and

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Neil, you're starting first. Well, first

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off, congratulations are getting close to one hundred

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thousand, and I think you'll get a button. When you get to one hundred

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thousand, you get a silver one, not a gold one.

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But if you get to a million, I think if you get to

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a much bigger number, you get like a diamond one too.

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The way, none of this really matters. But

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congratulations on getting a plaque

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or getting close to one. All right, So that's

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like a participation trophy. But I don't give me that crap.

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Go ahead, Well, even mine's of participation

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trophy, it doesn't really mean much, all right,

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right, go go go all right. So the

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first silly mistake that I made over the years was

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creating really short videos. I thought,

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more short videos, doing them in frequency

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the way I have the time to do it. You do well,

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But YouTube actually dingsy when you start creating

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really short videos because you're not keeping people on

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YouTube long enough. So don't create two

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three minute videos. Try to aim for ten plus videos,

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all right too. Mistake I made so

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for context. A couple of years ago, I

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was mainly just talking about marketing. And my channel

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was on average, I think I'll get like five

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ten k, fifteen K per video,

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and then some would jump up to like a couple hundred thousand,

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which is pretty good, right, And I was growing, and

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then I stopped my frequency of

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posting, and not only that, I started talking about whatever

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I wanted to talk about, right, because I'm like, you know, I

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don't want to just like cater to this algorithm,

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Like you know, I can talk about more stuff. I'm dynamic.

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And while that might be true for every single one of you,

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the problem is you're playing the YouTube algorithm game

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like it's their game, and you have to play within their game,

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right, you have to follow their rules. And so you

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know, had I just stuck with what I was talking

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about marketing stuff, agency stuff,

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the growth would have compounded. But also understanding

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that you're playing a game, which means if they see

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your frequency decrease, you're also going to get deg for

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that too, Right, you got to keep on going on the hamster

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whel if you're going to play this creator game number

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three. I used to not encourage

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comments. It was the biggest mistake that I made

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when I started off or one of the big mistakes

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because the more comments engagements you get, the

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more viral your content goes on

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YouTube. You need encourage comments,

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and I wasn't doing that. I wouldn't try to

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ask people questions in the video to try to get

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him to leave a comment. Once they started doing that, my viewcounts

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started shooting up. Number

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four, So if

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you have any type of offering at all, I mean,

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you can definitely add the icons if you

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go to the profile section so people can click on it

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in the banner. But also at the same time, you

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have the pin comment, which

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is the first comment, and you also have you can put in your

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first link right. For me, for the longest time,

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I didn't put our you know, whatever it

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was that we're offering or whatever was relevant to

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the video. And if you look at a meet Kevin,

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he's a big YouTuber. He does a good

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job with putting all his offers. Maybe it's too

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many offers, but he puts the offers in there,

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and he puts it in the pin comment right. So if you want to drive

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people to try to take an action or a next step,

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that's your opportunity. Cool Number

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five. One thing that I used to

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believe in with YouTube is if

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you ran ads, you can splowed and you

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can grow so much faster. So I'd run

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intoen ads. I spend a lot of money. My viewcount

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went through the roof. My subscriber count didn't.

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Those people would just view and they wouldn't come back.

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Once they stopped running ads, my views is

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tanked and they went back to where it was.

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So if you're thinking about running ads, be

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really careful about it. In most cases, it doesn't work

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the way you want to get really good subscribers.

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The organic way it works much better. Number

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six so not testing.

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So what I mean by that is you can use a tool like

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too Buddy and you can run ab testing on the

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thumbnails. But also at the same time, I remember

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I had a video recently on how to find NFT

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influencers to work with right, and the video

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sucked for the first four days, and I just

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kept changing the title. Right, And now that

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videos are our number one video right, And I think it's

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going to continue to ramp over the years. It's going to be one of

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those evergreen ones. But just think

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about, hey, like if this title fell flat, like what else can I

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do? Because you already spent the time to make that video.

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So ideally you are switching up the thumbnails

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and you're switching up the titles, and I'll give you a little bonus,

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don't try to be all over the place with your thumbnails.

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Me, I have a theme. My color is purple,

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typically purple with a little bit of orange. If

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you keep trying to change it all the time, it's gonna be hard

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for people to see it. Right, because the name of the game here is you're

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trying to with the headline and thumb nail. You're

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trying to get a higher click through rate, and that way you get

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more traffic. Past but not least not telling

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people to subscribe. I used to create videos

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and I would tell them to subscribe at the very end,

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where in many cases not to them to subscribe at all.

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Now, if you look at all my videos, I tell people to subscribe

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at the beginning. It really helps me get

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way more YouTube subscribers. You know who

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does a really good job with this grim stuff and like he

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by the way, he lives in Vegas, and he's like always like he'll

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throw in the like button right. That works really well,

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and I think a lot of people copy him. So take a look at what

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he does too. Don't forget the rate review and subscribe to this

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podcast because that helps us grow and we'll catch you

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later. We appreciate

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you joining us for this session of marketing

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School. Be sure to rate review and

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subscribe to the show and visit marketingschool

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on today's topic, as well as access

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to more episodes that will help you find

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true marketing success. Tax

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Marketing Schools on io until

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next time. Class dismissed