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1:16

right, everybody. Today, we've got Pat Flynn, who,

1:19

interestingly enough, for the Leveling

1:21

Up podcast that I've been doing for about ten years. Pat

1:23

was one of the first I think five guests, so

1:26

it's been been a long time since I've had

1:28

Pat on a podcast. And Pat

1:30

does a lot of different things. First and foremost,

1:32

he's the founder at SPI, so Smart

1:34

Passive Income. They transform beginners

1:37

into pros by using proven methods and courses.

1:39

That's only one piece of it, though Pat does a lot

1:41

more than that. He's got a Pokemon channel,

1:44

he's got a mastermind going on. He's

1:47

a prolific writer. He's an author, so he's

1:49

got a couple of books as well, which we'll talk about in a

1:51

second. He's now a fisher maybe

1:53

he's a deep sea fisherman. We'll talk about that as well.

1:56

And yeah, I just I enjoy talking to Pat

1:58

because he tries a lot of new things. So Pat,

2:00

welcome to show. How are you? Thanks for having me? Man,

2:03

dude, stoked to be here. Grateful that

2:05

you've done on my show as well, so I appreciate that.

2:07

And you know, in addition to all that, invented

2:09

a product. I don't know if you knew that, but that was another thing

2:11

that we tried and experimented with and I just,

2:14

you know, somebody was like, Pat, why do you do all these things?

2:16

I just have an inherent curiosity

2:19

of just how things work. And instead of

2:21

just like reading about it or listening about it

2:23

or watching it, I just do it and see what happens.

2:25

I find that that's my best way of learning, and you

2:28

know, I can then pass on that information to others who

2:30

might need it. It's the switch pod, right, Yeah,

2:33

the switch Pod that launched in twenty nineteen.

2:35

In that it was such a

2:37

slow process, dude. Physical products are

2:40

are a thing. You know, digital products the world we

2:42

come in from, you know, anything from ebooks,

2:44

courses, that stuff can be turned

2:46

around very quickly. But a physical

2:48

product, any minor little change like

2:51

has to go through a process and remolding

2:53

and all this stuff. Anyway, we launched in

2:55

February of twenty nineteen on Kickstarter, and

2:58

in sixty days we generated about a half million

3:00

dollars in sales. And that's pretty

3:03

much an automated business right now, which is pretty cool,

3:05

mostly on Amazon. Got it amazing? Yeah,

3:07

I want to come back to that one. I mean, just for

3:09

a recap for most people, I'll

3:12

started off first. I'll turn over to you. So

3:14

Pat, basically, you know, after

3:17

the two thousand and eight crisis, the recession,

3:20

Pat basically started as an online entrepreneur

3:22

and was sharing a lot of tactics he had. He basically

3:24

had was teaching people a lot of things, and then he

3:26

was collecting money through affiliate commissions,

3:29

and then I think there's some other ways you're monetizing

3:31

as well. But Pat was always sharing his He

3:33

had these income reports, right, which he no longer

3:36

does. But Pat, do you want to kind of just share your

3:38

story a little bit for those that don't know you, and then we will plug

3:40

on these strings. Yeah. So two thousand and eight, you

3:42

marked the timeline correctly. I was going to be an

3:44

architect, got laid off. Started an

3:46

online business to help architects and people in the

3:48

design space pass an exam. In that

3:51

website, which still exists today. It still makes a few thousand

3:53

dollars a month for fifteen

3:55

years now, which is kind of insane. It was

3:57

built with yes, affiliate marketing in mind

4:00

and pushing people to other products, but mostly it was actually

4:02

a study guide that I created that

4:04

I sold for like nineteen dollars in ninety nine

4:06

cents, and that was my first foray into wow,

4:08

like I can take information I have, package

4:11

it and share it online and get

4:13

paid for that and get recognized

4:15

and build a brand and get thanked.

4:18

And this is like completely different than anything

4:20

I've learned. So I went full in with that

4:22

and then started Smartpassive Income dot com,

4:24

which is where those income reports existed. Because

4:26

in the very beginning and actually for the first eight years,

4:29

I published monthly what I was spending

4:31

my money on, how much money was coming in and where

4:33

it was coming from, and that just provided an authentic,

4:35

transparent way for people to know what was happening

4:38

in the business. And you know, a lot of people were teaching

4:40

business, but a lot of people were teaching stuff that was

4:42

just regurgitated from elsewhere.

4:44

I wanted to show people that I was doing what I was saying,

4:47

and that's that's kind of where that came from. I turned

4:49

those off, though eventually because the business started

4:51

to grow so large and I had my hand

4:53

in everything from an iPhone app company

4:56

to other things that were going on that

4:58

the income reports were almost

5:01

unbelievable. Now to people, or at least not

5:03

relatable, and it was actually pushing people

5:05

away, like, Pat, you're way beyond my level now,

5:07

you're no longer helping beginners. I was.

5:09

It's just the income just kind of scared

5:11

people off actually or attracted

5:13

the wrong kind of people too, And so I turned

5:15

those off and focused on more report campaign

5:18

based earnings and things like that versus

5:20

like overall, what's going on? You know, it's interesting

5:22

on this podcast, we've talked about not

5:25

sharing income reports, right, so how

5:28

like it can attract unwanted attention or maybe it's

5:30

not as relatable anymore. And I know John

5:32

Lee Dumas kind of a you know, great

5:34

guy, right he said a response saying, well,

5:36

here's an argument for sharing it. Then we had like a

5:39

part two. We're like, yeah, it's we still

5:41

believe it's probably not in your best interest to share it.

5:43

So what's your take on that. I think your take is

5:45

probably in agreement because you're not sharing it right now,

5:47

right, So yeah, I mean, I think it's important

5:49

to be honest and upfront with an audience

5:51

when you're building that audience, because you want people

5:54

to know the full story. And I think, you

5:56

know, I would never tell somebody that they

5:58

should share their earnings, but

6:01

it's going to be really up to you. But it

6:03

was a great thing for us to do in the beginning, or

6:05

for me to do in the beginning, because it's sort

6:07

of like when you're investing in the stock market. You want to know

6:09

how these companies are doing, how much money are they making,

6:12

so that I can invest and see if their future

6:14

is bright and we can kind of you go in there together.

6:16

And in the beginning on Smart Passive Income, I wasn't asking

6:18

people to pay for anything, but they were spending

6:20

a lot of time on the site, and so I was like,

6:22

well, if you're going to be spending a lot of time with

6:24

me, I want to be fully upfront with you. And

6:28

in all honesty, I also knew that they attracted

6:30

a lot of people. My way to to be sort of

6:32

like the carrot to bring them into the brand.

6:34

But it was never just about the earnings. It was here's

6:37

why those earnings fell this month, and hear

6:39

all the lessons. So I always tried to make sure that

6:41

it wasn't just the numbers that were

6:43

attracting people, but it was like the lessons and the learnings

6:46

behind those got it? So I'm going

6:48

to jump around here. I mean, I'm looking at your YouTube

6:50

channel right now. And I've been on kind of

6:52

talking about this, the idea of building a

6:54

media company and diversifying. So even

6:57

though I love SEO, I love paid,

6:59

I love all this cro you know, YouTube

7:02

podcast, like all this stuff is beginning to

7:04

do takeover and like all the kids growing up, they want to

7:06

become YouTubers, right, So I'm looking at your channel

7:08

right now, deep pocket Monster. So this is a channel

7:10

about Pokemon cards. In the last

7:12

thirty days you got about ten point seven million views

7:15

and then on three videos and then lifetime

7:17

eighty three point four million views. So do

7:19

you want to talk about this channel a little bit and we'll take

7:21

it as a conversation. Yeah, it's kind of wild.

7:24

First of all, I didn't know anything about Pokemon before

7:26

twenty twenty, and then I thought

7:28

you did. So when I was watching you grow this thing, I was like, oh,

7:30

he was totally a Pokemon fat No, no, I

7:32

was a Magic the Gathering guy actually, So

7:34

it's like why Pokemon, Well, my

7:37

kids were doing Pokemon things. They were going to school,

7:39

coming home from school with Pokemon cards, and me

7:41

as a parent, I always love to do what they're doing.

7:43

It allows me to bond with them. I was into Fortnite

7:45

for a while with my son, and then he moved on from that

7:47

and they were into Pokemon. And when I started diving

7:49

deeper into the world of Pokemon, I started getting

7:52

on YouTube, and on YouTube, there's a lot of players

7:54

in the Pokemon space who've been in there for years, and they

7:56

have an extensive library of collection

7:58

and knowledge and experience. But

8:01

I also knew that as a creator, that

8:03

there were a lot of holes in the space. There wasn't anybody

8:05

who was coming in doing anything different, or

8:07

telling story or bringing really something,

8:10

you know, with some good flavor from a

8:12

creation standpoint into the space. And so, you

8:14

know, me being an entrepreneur and me being somebody

8:17

who is a creator, I saw that opportunity. I said,

8:19

you know what, I think I can come into the space and provide

8:21

something new and different. But I

8:23

can't compete on collection because I hardly

8:25

have a collection. I can't compete on,

8:28

you know, the knowledge of the marketplace

8:30

of cards, because a lot of people do buy and sell and flip

8:32

and all that kind of stuff. They do treat it as an investment,

8:35

but I can compete on story. So

8:37

how am I going to bring story into YouTube

8:39

and create stories that get people excited? And

8:41

what's my position? My position is I'm a newbie,

8:44

much like many of the people who got into collecting

8:46

in twenty twenty during the pandemic, and

8:48

I'm just going to be the person who says, you know what, I'm learning

8:51

as I go. I don't know the names of all the Pokemon.

8:53

I mispronounced some of them, and that's a part of

8:55

the brand. Now It's like, oh,

8:57

Pat is actually more relatable because he's more

8:59

like me. He doesn't have this big collection

9:02

like poke Red, he doesn't have this investment

9:04

knowledge like sm Pratt. He's just like

9:06

me. And this is the same approach that

9:08

I took with Smart Passive Income. I'm

9:10

not the best most I'm not the best

9:12

marketer. I don't know like I'm a terrible copywriter,

9:15

but I do know how to help people, and I'm going to show

9:17

you exactly how I figure that out. And

9:20

so I'm taking people along the ride. And as

9:22

we've got into YouTube even more, what's

9:24

really driving the success here is the

9:27

data. The data that we're collecting from the videos

9:29

that we're publishing, from the retention

9:31

rates to the click through rates. This stuff is like

9:33

gold to us because YouTube is telling us exactly

9:36

what's working and what's not, and we're just taking

9:38

all that's working and putting it into the newer

9:40

videos and removing all that's not to

9:43

a point now where we publish

9:45

a video and just for example, this video

9:47

that came out last Saturday, which was like a Halloween

9:49

related one, so it is a little seasonal and such, but

9:52

we had one hundred thousand

9:54

views in five hours.

9:57

Currently after three days is at six hundred

9:59

thousand, and it was the number eight trending video

10:01

and all of YouTube at one point. It's

10:04

already generated over three thousand dollars in

10:06

revenue from ads and has

10:09

accounted for over three thousand subscribers

10:11

to the channel. But the whole channel

10:13

now is growing as a result of this one video

10:15

coming out, and so these videos are crazy and we

10:17

can command now a twenty thousand dollars sponsorship

10:20

fee within a single video as well. I

10:23

am making more revenue on this channel

10:26

than I am on my smart passive income stuff because

10:29

this is a very lean situation. It's just

10:31

me and an editor versus an entire

10:33

team to run a business in a multimedia company.

10:36

But a lot of that money it's

10:38

going back into the channel. It's buying more product to

10:40

give away, and it's taking a very

10:43

Mister Beast sort of approach to it. I

10:45

mean, I love Mister Beasts. I'm nowhere

10:47

near where he's at, but it's having

10:49

the same feel where we're doing these giveaways. Now

10:51

we're going into public and we're

10:54

gifting things to people and making them, you know, emotional

10:56

about that. And when you can bring feeling

10:59

into YouTube like that, it really

11:02

makes people want to It gives them that like dopamine

11:05

hit that they can't get anywhere else, and they want to keep coming back

11:07

for more. Right, It's like you have

11:09

to bring some sort of emotion somewhere in

11:11

a YouTube channel or else. It's just information

11:13

that they can collect and then move on and maybe

11:16

never come back. And that's the struggle that I

11:18

have with my other channel, my entrepreneurial

11:20

education channel Pat Flynn, is people

11:23

will come for the podcasting material, for example,

11:25

get their podcasts up and running, but there's

11:28

no reason to come back, right, I have three hundred

11:30

thousand subscribers there, but that took eleven twelve

11:32

years to get. I'm at three hundred

11:34

and sixty thousand subs in less than two years on

11:36

this one because we're really getting into

11:39

the storytelling and people wanting

11:41

to come back to a point now where every video

11:43

when a person sees it in a notification,

11:45

they drop what they're doing to watch. And

11:48

this is I mean, we're still learning, but it's growing

11:50

and it's turning into this business now with some incredible

11:53

opportunity to create other things,

11:55

even physical products and other things down the road. It's

11:57

becoming a major brand now and

12:00

it's probably the top four channel

12:03

in the Pokemon space. And it's now at a point now

12:05

where Pokemon is sending me product like Pokemon International

12:07

Company sends me stuff before anybody

12:10

else gets it, because I'm considered sort of a

12:12

trusted influencer now in the space to them

12:14

and a partner. So pretty incredible.

12:16

And we're running an event next year, thousands

12:18

of people coming to Anaheim, California for Card

12:21

Party, and this is you know, I have

12:23

event experience. This is a new community that I

12:25

want to bring together and I know how to do that, and so all

12:28

the things I talk about my book Super Fans I've been following

12:30

to a tee here to build this community, and

12:33

a person who didn't know anything about Pokemon

12:35

now is going to be hosting one of the largest

12:37

events in Pokemon for creators

12:39

and fans. It's pretty

12:41

wild. So hopefully that's encouraging because it means,

12:43

like, you know, as long as you focus on providing

12:46

value, creating story and

12:48

bringing the community together. I mean, you don't have to

12:50

be the expert to be able to do that. You just need

12:53

to be a part of the community

12:55

and listen up and try to help. Yeah,

12:57

you mentioned a word storytelling a couple of times, and so

13:00

I think that's really important because if memory serves

13:02

me right, when I look that SPI is very tactical. You

13:04

got straight to the point, right, It's correct. Yeah.

13:06

Yeah, And on these I'm noticing that the videos

13:09

are ten minutes, ten minutes, fifteen minutes plus,

13:11

which means there's probably an element of story in there. So

13:13

how how have you leveled up your storytelling?

13:16

And is there like, are there any tactics you can provide

13:18

for someone here? Yeah? For sure. I

13:20

mean there is the hero's

13:23

story, which is from you know, just

13:26

you know how movies and books are

13:28

made. You know, you have a character, a person

13:30

somebody can relate to, and something happens

13:32

to them and they go through a struggle or a

13:34

challenge, and you know, they get guidance somewhere

13:36

and they come out the other end better. Right, that's

13:38

essentially the formula. But for

13:41

us, the way that we approach our videos specifical on

13:43

YouTube, and this is where we can get a little tactical here is,

13:46

of course, we start with an idea, right. So, for

13:48

example, an idea I had for a video once it was just

13:50

like, we have all these extra energy cards that come

13:52

in every pack. Nobody uses them, people throw them away.

13:55

Might we be able to do something interesting and fun with them?

13:57

Right? So the idea was, Okay, let's

14:00

do a video where we do these sort of like arts

14:02

and crafts with these things. It's like, is that really

14:04

interesting? Like what's the story here? How is this going

14:06

to compel people to watch and especially

14:08

stick around to the end. I mean it might be a fun craft

14:11

video for a parent and a kid to watch together, but how

14:13

can we hook a person in so

14:15

that they are going to watch all the way to the end,

14:18

whether they like Pokemon or not. We need

14:20

to find a story here. So my team

14:22

and I we developed this idea of

14:24

turning this into a challenge with my son.

14:27

So my son got involved. And this is the fun thing about

14:29

this channel too, is it's like a family thing. We can all do these

14:31

things together. So instead of

14:33

just like me sitting down and creating

14:35

art pieces or building a table with these

14:37

things, it's like, okay, we'll include those

14:39

in this story. But what is really the story here. Well,

14:42

the story is my son challenges

14:44

me to do a trick shot where I throw

14:46

an energy cart across the room and it lands in

14:49

a cardholder, and then

14:51

if I don't do that in time, I lose

14:53

one of my favorite cards. And

14:55

then okay, you're like, well, where does the arts and crafts come

14:57

into play? Well, that just becomes

15:00

distractions for me because I see all these

15:02

energy cards and I'm like, oh, that could be a nice table, and

15:04

then I like spend two hours doing that and I'm like, oh, crap,

15:06

I might lose my card. And it's like this silly

15:08

thing on the service that you're like, wow, but now

15:10

there's something at stake. Now there's a reason to watch

15:13

to the end because I may or may not finish

15:15

this challenge, and I have something that is very

15:17

important to me that in this space people

15:20

know this particular card. It's a Charis Art, it's

15:22

a graded card. It's worth nine hundred

15:24

dollars. I might lose this to my son.

15:26

So now you're sticking around to the end, and the retention

15:28

graph on this because there's pattern interrupts

15:31

because I'm going to this distraction and then I go back

15:33

to the main story and I go back to this distraction. It

15:35

almost seems like a sitcom in a way, and

15:38

the retention graph is completely flat. People

15:40

like seventy percent of people who start

15:42

the video are getting to the end, and that is

15:44

insane. That is crazy. Yeah, you

15:46

never see that with educational channels at

15:48

all, unless there's a story like Mark

15:50

Rober right where there's like Mark Rober

15:53

is a great example of a person who's doing educational

15:55

videos right where sure

15:57

you're talking about you know, squirrels,

16:00

but there's a squirrel Olympic that's

16:03

happening, and or you're, okay, cool,

16:05

I'm gonna build this thing that's gonna like throw glitter

16:07

everywhere to protect thieves, or not protect thieves,

16:09

to be against thieves. But then the way he

16:11

tells a story and it's all relatable

16:13

to us because we've had packages stolen. This glitter Bomb

16:15

is now like at four point zero version. Now there's

16:18

probably a five point zero coming out for this year. So

16:21

the beauty of this is when you could hold people.

16:24

First of all, the challenge informs

16:26

now how it's filmed. Now it's no longer

16:28

about just like, let me film this beautiful table and

16:30

how I put it together. It's actually now more about

16:32

this challenge. And the way that we

16:34

start it is we go with the title first.

16:37

On YouTube, title first, because that's

16:39

the most important thing. If people don't click on the video

16:41

because of a title and a thumbnail, then the video might

16:43

as well not even exist. Title thumbnail

16:46

first. If the title and thumbnail

16:48

is not interesting enough, we don't go film

16:50

it. We don't. But if it's

16:52

like, oh yeah, that'd be a sick video, I think that

16:54

would be really fun. Now we build

16:57

the story coming out of that title and

16:59

thumbnail to keep that conversation going.

17:01

And then it's about retention. Right, So there's two

17:03

parts of this process. There's the click, which

17:05

is the title thumbnail, and the stick,

17:08

which is the hook and the retention. And

17:10

if you can get people as far into that video

17:12

as possible. Well, what YouTube

17:15

does is it goes, Wow, people who watch this video

17:17

stay here. That's what YouTube wants because

17:20

YouTube makes money by people staying on

17:22

the platform. So if

17:24

you are doing that to help YouTube, YouTube's going to

17:26

help you back. They're going to send that video out

17:28

to a whole bunch of other people too. And so we

17:31

see these giant spikes in our impressions

17:34

when we see YouTube start to send

17:36

this out to different groups of people. And now

17:38

there's millions of views on a video.

17:40

And the cool thing is like these comments now are

17:42

like I don't even like Pokemon, and I'm just like

17:45

glued to the screen now, right, And

17:47

that's the coolest thing. But beyond that, I

17:49

go live as well on my YouTube channel once a week

17:51

and I give away some of the stuff that I buy and I open

17:54

up packs and stuff. And the cool thing about Pokemon

17:56

or just cards in general is they come in like a pack.

17:59

You don't know what's in side. Once

18:01

you see that pack, you're like, well,

18:03

I got to stick around to see because the expensive

18:05

card might be in there. And I think

18:08

for anybody else who has another YouTube channel, that might

18:10

not have an inherent sort of mystery

18:12

pack built in. You have to put

18:14

that in there. Right, what is

18:17

the thing that you're trying

18:19

to figure out where what might be the

18:21

outcome that I now have to stick around for? Right

18:23

if I'm maybe an entrepreneur, maybe I

18:26

and I'm trying to teach marketing cool. Instead of just like

18:28

here are my top five marketing tips for you,

18:30

it might be, Hey, here's this company.

18:32

It's a food truck. They're brand new, they have

18:35

no idea what they're doing. So I'm going to give them five things

18:37

that they're going to do to get their truck up and running.

18:39

And the goal is, by the end of this week they're going to

18:41

have, you know, over a thousand customers.

18:43

Let's see if that happens or not. Now my

18:46

strategies are being used to help number

18:48

one number two, maybe

18:51

they're not going to work because we're actually

18:53

putting them to the test. And then you're

18:55

out in public. There's a lot more things to look at

18:57

visually, and there's like things at stake. You might

18:59

have a part in the middle where it's like, hey,

19:01

we're like under where we should be. What are we

19:03

going to do? Pat? Okay, Well, in this situation,

19:06

here's what I would do. Tip number four. You got

19:08

to mobilize your social media accounts. Here's how

19:11

I would recommend doing it. This, this, this, Okay,

19:13

go and then now it's like documenting

19:15

how they're trying to do that and yo, it worked, Oh

19:17

my gosh, and now everybody has those feelings because

19:20

now you, as the creator, are no longer the

19:22

hero of the story. It's it's your customer

19:25

or your your avatar. So that's how

19:27

I would do that, And if I could go back in time, I

19:29

would try to implement more of that on

19:31

my YouTube channel because right now, information

19:33

is freely available everywhere. Right just

19:36

having the information back in the day was

19:38

valuable. Having the information today

19:41

to share it's almost

19:43

overwhelming for people. Just having

19:45

the information is not enough. You have to connect

19:48

on an emotional level in some way, shape or

19:50

form if you want to keep people sticking around. People

19:52

subscribe not because of the video

19:54

that that just watched, but because of how that

19:57

video made them feel, and they want to get more

19:59

of those feelings the next videos that you come

20:01

out with. So that's kind of the secret

20:03

sauce and kind of what's on top of my head right now as far

20:05

as YouTube and the landscape where and there's

20:07

also a lot of really interesting things

20:09

happening in the landscape of YouTube, especially with

20:11

relation to shorts. Shorts

20:13

are their competitor to TikTok

20:16

and Instagram reels, but it's unique because it's built

20:18

into this platform that has long form videos with it

20:20

too, And when shorts came out last

20:22

year, it was a big kind of weird

20:25

thing that they just launched without any thought to

20:27

like, well, how does this affect the long form videos, And what

20:29

ended up happening was people who had

20:31

long form videos and then added shorts, YouTube

20:34

was confused about what they should promote, and it was actually

20:37

in some cases sabotaging the long

20:39

form videos. Now they're really

20:41

focused because they see that they have a

20:44

billion users every day using

20:46

shorts that they need to integrate

20:48

it so that people who watch your

20:50

shorts will then also get recommended

20:53

your long form videos and vice versa.

20:55

And then monetization for shorts is going to be big.

20:57

In February of twenty twenty three, when they they

21:00

just Allounch a new partner program specifically

21:02

for shorts that just crushes TikTok and Instagram

21:04

reels, so you're going to see a lot

21:06

of promo for that kind of stuff. And what's going to happen

21:09

is on YouTube, you're going to see these channels now

21:11

that have long form videos, short

21:13

form videos like little clips of those things

21:15

or maybe their own little sixty

21:17

second story. And then podcasts

21:20

are going to be on YouTube as well. We've

21:22

already seen video podcasts on YouTube,

21:24

and they've just been like long long

21:26

form videos. But now you're going to see eventually

21:29

specific categories and recommendations,

21:31

and you're going to see this like multifaceted

21:33

creator with a bunch of different ways people can consume

21:36

their content on YouTube, and

21:38

it's going to be really exciting because they're going to push it out and

21:40

who knows where it will go. But if you're not on YouTube,

21:42

you're missing out for sure. Yeah.

21:44

I mean, I could talk about YouTube all day because I'm obsessed

21:47

about it right now. But just a couple more

21:49

questions on YouTube and then we can we can move

21:51

on. So, sure, how much time are

21:53

you spending on each video,

21:55

because like with the tactical stuff, you know,

21:57

I'm usually just jumping right into it, right and there's not a

21:59

lot of thought that goes into it, and I mean that hurts,

22:02

right, because I look at our retention. Maybe we're lucky

22:04

if we get like thirty forty percent retention, right,

22:06

but seventy percent is like the dream, which is what you have.

22:08

So how much time do you think you're investing into

22:10

one video? Well, it's funny because when we started

22:12

this channel, we're like, we got to publish two times a week,

22:15

right, we got to crank it out there, and we're

22:17

going to play the quantity game. There's

22:19

no real downside on

22:21

the surface to just creating more content

22:24

and hopefully some of them stick. But the downside

22:26

really is you're just not spending as much time to

22:29

put that craft and creativity into

22:31

individual videos. So now

22:33

we're actually at like one video every

22:35

two weeks, So from two videos

22:38

per week to now one every two weeks, still

22:40

probably the same amount of time involved, but

22:42

now all in on those single videos so

22:44

we can nail the story, so we can nail the

22:46

thumbnail and title. I mean with the thumbnail

22:49

alone, I mean we're spending two or

22:51

three hours just thinking about

22:53

the title and thumbnail and coming up

22:55

with, you know, twenty five different versions

22:57

of the thumbnail and looking at them across

23:00

each other and playing with the colors

23:02

and what pops, because that's what people see. I

23:04

mean they only you'll you have like

23:06

a quarter of a second for a person to decide whether

23:08

they're going to watch your video or not. So a

23:10

lot of time in that, for sure. But I would

23:12

say overall, you

23:14

know, at least for the filming part of it. I

23:17

mean I filmed the video yesterday. For example,

23:19

I went to a place in la called Frankin

23:21

Son's and it's just I think it used

23:23

to be like a Fries Electronics or a Costco or

23:25

something, but you go in there and it's just vendors

23:28

who sell comic book related

23:30

things, Pokemon, sports cards, et cetera. And

23:32

so my goal is, like to go there and

23:34

buy cards. Well, that's not a great story.

23:37

What's the story. The story is I have one

23:39

hour to complete a set from scratch,

23:42

a set that came out in nineteen ninety nine and

23:44

is an old set. So there's like a big challenge here.

23:46

So I have to go around this new place. It's big,

23:49

it's overwhelming. How am I going to find my way through it? Am

23:51

I going to get it done in an hour? We'll see. So

23:53

that one took you know, an hour to

23:56

film, but there was definitely a lot

23:58

of thought behind it a few hours in terms of like,

24:00

well, what's the story here, what's the angle that we're

24:02

taking, what's going to get people interested? And

24:04

then there was an additional hour of filming of

24:06

just b roll and like you know, things

24:09

like that, just to kind of get more of the environment. But

24:11

really what's going to happen now is

24:14

that the editing process starts. And this is where me

24:16

and editor really go in and start really

24:18

putting these puzzle pieces together, because I have

24:21

an hour of content, in some cases sometimes

24:23

more than that, but we need to take the best parts

24:25

in craft a real sort of like sequence

24:28

of events that happens. And so I'll

24:30

actually be writing a script because it's

24:32

a lot of voiceover in my videos,

24:34

but it doesn't have to be. I'm going to be essentially

24:36

taking all the footage and going,

24:39

okay, let's use this part of this one here. Then

24:41

let's go into this section here. Oh, here's a

24:43

cool thing that I saw where we can insert

24:45

that I met a family yesterday who

24:47

had recognized me, So let's insert that here because

24:50

that's a nice feel good spot. So in the middle

24:52

of like a really tough time, I'm going to put

24:54

that in there and that'll inspire me to keep

24:56

going. And then essentially hours

25:00

do that, and then the voiceover and

25:02

then likely four or five more rounds

25:04

of re edits. And it sounds like a lot,

25:07

and the truth is it is. But

25:09

you know, you see people like mister Beast, who

25:12

is at the top of YouTube, and you

25:14

hear about stories of him, you know, literally

25:17

hiring twenty people to watch

25:19

his video, to sign an NDA to

25:21

not talk about it, to watch the video before it's published,

25:24

and they're being recorded to see

25:26

when they get bored, when they look at their

25:28

phone or look away, so that he can fine

25:31

tune and craft that and really

25:33

get into those things that are at

25:35

the granular level going to keep people watching.

25:38

And if you watch a YouTube video from mister Beasts, for example,

25:40

like watch it with that in mind, why

25:43

did that? Why did he make those

25:45

decisions? And we're always doing that. We're pulling

25:48

a lot from that as well. You'll notice

25:50

that, for example, when mister Beast does a challenge,

25:53

you're five seconds into the video and he's already running

25:55

around and the challenges started right when

25:59

we did our challenges. Initially, it was like me sitting

26:01

at my Pokemon desk here in my office.

26:04

Hey, guys, today we're gonna do this really cool challenge. I'm

26:06

gonna go to the mall. We're gonna do this thing. We're gonna

26:08

scramble around for a couple hours and here are the rules.

26:10

Okay, let's go. Thirty seconds in

26:13

and it's like people are gone already, right

26:16

versus Hey, we're at the mall,

26:18

we got a job to do. Let's go, and nobody knows

26:21

what's going on exactly. And as we're running, there's a voiceover

26:23

or I'm looking at the camera like, okay, guys, here's

26:25

the plan. We've already We're already two minutes

26:27

in. We got one hour to finish this thing. And

26:30

now it's like, oh, the rules are coming out as

26:33

we're going along, and you didn't

26:35

give a person a chance to decide whether or not they

26:37

want to leave or not. They're in the story already,

26:40

right, So that's one week we go about

26:42

it. Another thing that mister Beast does is you'll

26:44

notice he ends the like the

26:47

end of the video comes without you even knowing it's coming.

26:49

And that's another thing that we did. We used to have a

26:51

big sort of like conclusion section of

26:53

the video. This is very prominent

26:56

in the education space on YouTube. It's like, all

26:58

right, those were the top five things. As a remind, here's

27:00

a summary of them, and you're talking

27:02

for like an additional minute or two. But

27:05

people who got what they needed, they're gone by

27:07

then they could go back and rewatch it if they want it. You

27:09

don't need to recap or do any of this stuff like

27:11

we're taught to do in school. You finish

27:14

the video and by the time they realize

27:16

it's done, the next video is already playing,

27:19

right, And if you can get a person to go from

27:21

one video to the next, that's like you're

27:23

just feeding YouTube exactly what they want and they're going to

27:25

give you more viewers because of that.

27:28

So again, a lot of that was as

27:30

a result of watching other channels

27:32

that fit the same genre that we have that are

27:34

doing really well and sort

27:36

of borrowing the frameworks and seeing what they do well.

27:39

Another one there was a guy who's sort of an engineer

27:41

similar to Mark Rober, who had a viral

27:43

video go out where he was cooking a chicken by slapping

27:46

it and the idea being

27:48

if you slap a chicken hard enough, you'll

27:50

generate enough heat to literally cook it. And

27:53

so a lot of people were talking about this on Reddit and

27:55

stuff, and it's like that alone is an interesting

27:57

title, right, Can I cook a chicken by slapping

27:59

it fast enough? Now?

28:01

I need to watch it? Right, So that's a really good title. But

28:05

we have some questions in the Pokemon space about

28:07

if you do this for this long. There's, for example, these graded

28:09

cards that come into plastic case, but the

28:11

cards move around and forever. People were

28:13

like, doesn't that damage the card? I don't know, and there

28:16

was like a debate. Well I was like, oh, you know what, I'm

28:18

going to answer that question right now. So

28:20

I followed the same framework that Lewis

28:22

did when he built his chicken slapper,

28:25

where it was like the debate about it. So

28:27

I talked about the debate in my space. Then

28:30

the build montage. I did a build

28:32

montage. I built a Lego machine to shake up

28:34

Pokemon slab and he built his thing

28:36

out of a lot more complicated things. And

28:38

then the first test that didn't go well. My

28:40

first test didn't go well. Just followed the same

28:42

structure because that was proven to hold

28:44

an audience, but I just took it into my world

28:47

and brought something else new to it that

28:49

they've never seen before. So anyway, I could

28:51

talk for days about this kind of stuff. It's so interesting

28:53

and fun. It's a it's a game to me.

28:56

Let's figure out the winning

28:58

format for all this. And it's

29:01

never going to be perfect and I can always

29:03

improve. But that's the beauty of it.

29:05

Even if a video goes out and it fails, you're still

29:07

able to learn from it because of the analytics

29:10

YouTube can offer you. I feel like,

29:12

correct me if I'm wrong. I just the vibe I'm getting

29:14

is this is probably the most fun you've had in your career,

29:17

bro. One thousand percent.

29:19

One thousand percent. And that's the I love

29:22

that you mentioned that, because the

29:24

more fun I have filming these videos,

29:27

the more fun the audience has. That's

29:30

it. There was a point on my Pat Flint channel

29:32

where I was like, oh man, I gotta

29:34

get another video out this week. Fine, Okay, fifty

29:37

things a podcaster can do to grow your

29:39

show. And you know, I try to bring the energy

29:41

and you do, but it

29:44

comes across not as not even

29:46

not as genuine. It's just like there's

29:48

no energy there, So where

29:50

is your energy as a creator? Can you

29:52

capture that and tell that story or

29:55

even just share that information in a way that's

29:57

exciting to you. I'd be more excited

30:00

if I was able to, like I mentioned

30:02

earlier in that example, if

30:04

I have five marketing examples, I

30:06

could just talk to the camera and say that, or I can

30:09

literally put them to the test and show

30:11

how another company does it and actually

30:13

help them get results, which then makes

30:15

me look better in the end. But of

30:18

course that's more effort, yes,

30:21

of course, but with more effort

30:23

often comes more results. We really,

30:26

a lot of us have been trained to focus

30:28

on, well, how can we automate this? How could we take ourselves

30:30

away from this process as much as possible? And you can only

30:32

get so far doing that, But in some

30:35

cases you do have to. And mister

30:37

B said, this is like people know when you've put

30:39

in the extra effort, Like your audience knows

30:41

that you've done that, and they will reward you for that. Yeah,

30:44

I mean, look, eighty four million, eighty four million

30:46

views, right, and that's in a span of what less

30:49

than two years? Yeah, one year and ten months,

30:51

okay, which is phenomenal. Right. I Mean my

30:54

kind of takeaway from this one is its depth

30:56

pays off at the end of the day. Right, So literally,

30:59

like, and I haven't heard this before, like you're

31:01

in all the way. It's like you're in post

31:03

production as well, and you're in on like the five

31:05

edits afterwards, and that's dedication right there.

31:08

So so props to you. How much are

31:10

you spending right now? Because when I

31:12

talk to a lot of content creators right

31:14

now, I mean, are you know when I think about

31:16

our cost it's like, okay, it's not even it's

31:18

not at that level yet, But forty fifty sixty

31:21

grad minimum for your content team, right,

31:23

is that what you're spending roughly, I'm

31:25

spending for editing, ideation

31:30

support in the discord because we have

31:32

a community as well. We actually have like two thousand

31:34

paying YouTube members as well who just paid

31:37

a monthly fee because they want to support the channel. It's crazy.

31:39

So this pays for itself. But forty

31:42

five hundred dollars a month. Oh wow, that's

31:44

good. Yeah, it's amazing for everything

31:46

right now. The only other thing that

31:49

you could add to that would be how much it costs

31:51

to spend on the product, right, But we

31:53

found this really cool formula. So there's

31:56

buckets of videos that you should have like playlists

31:58

on your channel. Right, eventually should have three to

32:01

five that are like your money

32:03

makers essentially, if you want to call it that, even if they're not making

32:05

money, but that's like what you're known for. And these are the styles

32:08

of videos you create. One style that we have is

32:10

like buying things on Etsy, and they're

32:12

weird, they're silly, they're funny, they're cool, they're

32:14

sometimes treasures. That's one series

32:16

of videos. Another series of videos we have are

32:18

these set completion challenges

32:21

that we've had too, but a

32:23

recent one has become me buying

32:25

other people's collections. So I

32:27

will buy a person's collection for let's say two

32:30

thousand dollars. I give

32:32

them the money, they give me the collection. I film that, and

32:34

the hook is, I just spend a whole bunch

32:36

of money on this collection, and we're

32:39

going to see in the end whether or not I got my money's

32:41

worth or not. So that so you have to

32:43

wait to the end to see how much I actually spend on

32:45

that. So now a person watching might be calculating

32:47

in their head and seeing some really cool cards and

32:49

all that kind of stuff, right, So that's the hook.

32:52

But here's the thing. That video that I come out with

32:55

might make four or five K and add revenue, so

32:57

it's already paid for the thing. In addition

33:00

to that, I go live and I

33:02

say, hey, everybody, I'm just going to pull a couple of these

33:04

cards from the collections I've bought for myself

33:06

and I'll add them to my personal collection. Everything

33:08

else I'm giving away. And so now

33:11

people are like, oh my gosh, you're so nice, and I'm

33:13

grateful for that, and I almost feel

33:16

not that it doesn't like writing it kind

33:19

of kind of I just have

33:21

gotten, and I'm super grateful we're in this position

33:23

because now I can buy the other day,

33:25

I bought a five thousand dollars collection, and I'm going

33:27

to give most of those things away, and I know the video

33:30

is going to help pay for that, and these sponsors that come in these

33:32

things too. So now just the whole channel

33:34

and the community can bring up. I think that's

33:36

the big thing here is like as this channel

33:38

grows, I'm bringing everybody else with me and able to give

33:40

back more because you know, my other businesses

33:43

are fine. I'm set, and there's no need for

33:45

me to be greedy or hungry for

33:47

cash here, so I can reinvest a

33:49

lot of this and support the community

33:52

in the way that it needs to be supported. And it's cool

33:54

because banding together with some of the other

33:56

creators in the space, I mean, we're all going to be going

33:59

to the event that I'm putting together in

34:01

June of next year and cheating

34:04

maybe, but I think I think I earned my

34:06

way to this position. Well, it's cheating in

34:08

the sense that you have like a cheat code, That's what I mean,

34:11

like not cheating people. You get like yeah, yeah, yeah,

34:13

yeah, yeah, I mean I played Contra, I use that code.

34:15

Yeah yeah, I was

34:18

like Contra, Man, that's good's going way back. But yeah,

34:20

okay, so we might need to do another episode

34:22

because maybe this episode can just be on YouTube. But

34:25

okay, so you mentioned how much time it goes into

34:27

each video, But how much time do you think you're you're putting a

34:29

week on YouTube? Is it twenty hours, thirty hours

34:31

the whole week? I mean ten

34:35

At this point, it's still a side thing for me, honestly,

34:38

you know, because I still have multiple businesses

34:40

that I'm a part of. I'm an advisor, to several

34:42

companies in the startup space and creator space, and

34:44

that takes a lot of my time as well. So the

34:47

way that I've done this and this goes back to, you

34:49

know, twenty fifteen, twenty sixteen, when I learned

34:51

this, you know, because I tried the one

34:53

thing right, the one thing, only

34:56

do one thing. I can't do just one thing. I

34:58

struggle because I have so many things pull me

35:00

in this direction, in this direction. So I

35:03

implemented something called the twenty percent itch

35:05

rule, where I allow myself twenty percent

35:07

of my time to scratch that itch, to just try

35:09

something new, like eighty percent of yeah,

35:12

exactly, eighty percent, exactly like Google,

35:14

So eighty percent of my time to do what I need to do. Twenty

35:16

percent of time is play and experimentation. Some of

35:18

those things has failed and didn't do so well. In

35:21

twenty seventeen, my videographer

35:23

and I we decided to invent

35:25

a product and that's what my twenty percent of time was

35:27

for. Created the switch pod. It's this asset now,

35:29

this business that's sort of mostly run. He does a lot

35:31

of the day to day and it's being sold

35:34

and it provides a nice income and could potentially

35:36

sell off one day. Recently it's been

35:38

the Pokemon stuff, so you know,

35:41

initially it was five to ten hours a week. It's going

35:43

up. As I kind of start to see the

35:45

opportunity there, I'm removing myself

35:47

from SPI a little bit to add

35:49

more time here and you know, balance things

35:51

out. But that's what it is,

35:53

and that's how I'm able to do it. So it's not a ton of

35:56

time, but I do want to put more

35:58

time into it because it's I'm just having a blast. How

36:01

much money can a channel like this expect

36:03

to make, and you don't need to share exact numbers,

36:05

but just if people can get a rough ballpark.

36:08

Yeah, I mean it's tough because

36:10

different industries have a different CPM

36:13

or you know, cost per millionar, cost per thousand,

36:15

or RPM essentially revenue per thousand. My

36:18

Pat Flynn channel, which is

36:20

the business education one, has

36:22

a CPM of

36:25

average of forty five dollars. So

36:27

that's for every thousand views, I get like forty five

36:29

dollars of ads, which is very high, so high,

36:31

and it's because it's in that space a lot of financial

36:34

lawyers attorneys like it. Obviously depends on

36:36

who's paying for these ads and who they're trying to target. The

36:39

Pokemon channel has like an

36:41

eight dollar CPM,

36:44

and it you know, changes depending on the video and

36:46

the video topic, but it's generally around

36:48

that mark. But the reach is

36:50

much further and the potential

36:53

reaches much further. Also, if you think about

36:55

like the biggest, you know, entrepreneurial

36:57

YouTube channel, it might be Gary Vaynerchucker

37:00

something, it's like two and a half million subs. It's actually

37:02

not that much when you think about like

37:05

the overall the grand scheme

37:07

of YouTube versus like an entertainment

37:09

channel like mister Beeest for example, is over

37:11

one hundred million subscribers. I mean,

37:13

the general reaches much wider,

37:16

and Pokemon specifically is cross

37:18

generational. Unlike sports

37:20

cards like Chars aren't and Pikachi aren't

37:22

going to get injured, They're not going anywhere, they're

37:25

not going to age out. So it's interesting

37:27

for sure. I definitely think luck

37:29

did have a little bit to do with it because I came in at

37:31

the right time the pandemic just people

37:33

were spending money on collectibles, you know, to

37:37

nostalgia and all that kind of stuff. And for

37:39

me, it's interesting because you know, I grew up

37:41

playing Magic the Gathering. I wish I grew up playing

37:43

Pokemon. I have a lot more of my collection now, but

37:46

a lot of these people who do watch my channel,

37:48

the majority of them are thirty

37:51

five to forty five year olds. Yep,

37:54

male. These are people my age

37:56

who, when Pokemon came out in nineteen ninety nine,

37:59

fell in love with it, played the game, got

38:02

the cards, but didn't have money more than

38:04

just to get one pack a week from allowance. Now

38:06

they have money, and now

38:08

they're spending it, and now they're watching YouTube and bringing

38:11

their kids in on it too. So it's just it's

38:13

just fascinating. Yeah. One thing I

38:15

wanted to touch on on too, by the way, Like

38:17

I'm looking at these Gary V cards that I have over here

38:19

that I haven't opened, and you're giving me an ith to open these

38:22

left them there, so you know, you're

38:24

so okay, let's just ballpark, you know on

38:27

the eight dollars CPM. I mean, you guys, this

38:29

channel is probably doing like one point five to two million a

38:31

year or something like that. I'm just giving people a range. I

38:33

could be off, but I don't want pat to give exact numbers,

38:35

So let's just that's my guess,

38:38

right. So the one thing I wanted to call out to

38:40

is that what I'm noticing recently

38:43

is that the subs don't matter as much as they used

38:45

to. Right. So, our little marketing school channel, which we

38:47

revived because we lost a connection four years

38:49

ago, only has three thousand subs on it,

38:51

but it's already getting like almost

38:53

the same amount of views as my seventy three thousand

38:55

sub channel. So we're getting like, by the way, it's

38:57

like marketing, right, So it's like very small. It's like, you know, two

39:00

hundred fifty thousand views a month, which is like it's

39:02

okay, it's not like huge or anything. But I'm

39:04

like, just don't matter as much anymore.

39:06

They don't. They don't. Honestly, You'll notice

39:09

that if you look at the evolution of like how

39:11

the subcount has been displayed on YouTube

39:14

over time, it's becoming less and less

39:16

prevalent because it's honestly, it doesn't matter.

39:18

You can have a brand new YouTube channel. I

39:20

actually I have a student in one of my I have a

39:22

YouTube course, and he's like a hockey player, and he

39:24

created a video about how to get

39:26

a two hundred dollars hockey stick for one hundred dollars.

39:29

It was his first video. We worked on the thumbnail forever, but

39:31

it recently popped. It has

39:34

like two thousand views in a couple of days

39:36

after sitting sort of dormant for a while,

39:38

which sometimes videos do do that on YouTube.

39:41

And so he's stoked, and I'm stoked for him.

39:43

But he had zero subs, and yet

39:45

he's got thousands of views out of nowhere because he

39:48

used the formula. It doesn't matter how many subs

39:50

you have, because if you actually look at your analytics,

39:53

growth comes from people

39:56

who haven't yet

39:58

subscribed. Obviously, growth

40:00

comes from the viewersship

40:03

from people outside of your space.

40:05

And so if most of your views are coming

40:07

from subscribers, you're probably

40:09

not growing. You're probably not creating

40:11

stuff that is attracting new

40:13

people. And so the

40:16

beautiful thing is with YouTube is it has

40:18

the ability to reach people

40:22

like this is where it just crushes podcasting,

40:25

not just the analytics that's involved, but the findability

40:29

of that content, not just

40:31

based on search. Search is actually a very

40:33

small portion of how people find my videos.

40:35

The educational channels, it's going

40:37

to be a lot more important there obviously

40:39

because people are going to be searching for how do I start a podcast,

40:41

how do I do this? But for these entertainment channels,

40:44

searches is not even a factor. But

40:47

you know, just creating that thing

40:50

that when they see on their homepage or when

40:52

they're browsing or watch a video and then another one gets

40:54

recommended. Again, the title thumbnails

40:56

is what's important and how we get

40:58

people to click over. So I love

41:01

like and then part of me is like, wow, forty five dollars

41:03

CPM on the path Flin channel. I should do more

41:06

there, right, I like,

41:08

Man, that's such a big opportunity, but it just doesn't

41:10

light me up as much. I mean, I am putting some tutorials

41:12

in there and stuff about Canva and

41:14

descript and other tools that my audience wants to

41:16

know about. And that's cool because those those will last

41:18

for a very long time. But yeah,

41:20

the reach and the ability to have

41:23

your content be put in front of other people,

41:25

not just from search, but because YouTube

41:28

knows who the viewers are and

41:30

what kinds of things they like. That's

41:33

what you're taking advantage of and that's where YouTube can definitely

41:35

help support you. Definitely,

41:37

I could see you going full time YouTuber and so

41:39

by the way, I do want to We're definitely

41:42

gonna have to do a part two, but I think maybe on just

41:44

to touch on your your businesses and maybe how it ties

41:46

in together, because I think you actually do teach these people.

41:49

You teach your students on, you

41:51

know, how to start a business and also how to build

41:53

the you know, a podcast on a YouTube channel. Do you want

41:55

to talk about that real quick and what work towards wrapping and what

41:57

we'll figure out apart two, Yeah, for sure.

41:59

So what's beautiful

42:01

about this is I'm just walking

42:04

the walk. So the things that I teach,

42:06

I like to also do and set examples

42:08

for because it's the best way to teach. I think it inspires

42:11

people. That's what got me on the map. When

42:13

I first started at SPI was building

42:16

niche websites publicly and

42:18

not just saying like, hey, here's how you rank higher in

42:20

Google and go do those things. It's like, here,

42:22

let me go show you how this is done, and

42:25

I'll go first, you go next kind of

42:27

thing. Right, So, in this case,

42:30

the building the YouTube channel and doing

42:32

what I talk about my book Superfans and using a lot

42:34

of the strategies that I've learned over time and the mistakes

42:36

I made on my other channel. I'm like, Okay, here's how I would

42:39

build a new YouTube channel. I'm going to do it, and here it

42:41

is, and look at that. It's working. It's working

42:43

really well. So when now we can talk

42:45

about YouTube or even promote our course, it's

42:48

like that's the example that we use,

42:50

and now people can follow and not just like see

42:53

that those steps work, but also get inspired to know that,

42:55

Like I'm not just saying

42:57

things, I'm doing them too. I

42:59

always try to see where case studies might

43:01

exist to be able to support what we're teaching.

43:03

I mean, that's probably the most important thing. No

43:06

matter what platform you use to teach, if you're teaching

43:08

education, don't just like teach the

43:10

thing. Show an example, whether

43:12

it's your own or one of your better yet

43:14

one of your own students, and how they've

43:16

done the thing, because then

43:19

they look like the hero of the story and they're

43:21

going to people on the outside are going to want to go to

43:23

the same guide that they had. Akau.

43:26

So if you have any educational material,

43:29

and if you're listening to this and you have courses, you

43:31

have consultations, you do, agency

43:34

work or whatever it might be. Highlight

43:36

the hero of your client and make them

43:38

the hero of the story. How did they use your tactics,

43:41

your strategy, your service to go

43:43

from here which is where everybody

43:45

else is at on the outside of the brand, to now

43:48

here, which you can only get if you work with

43:50

us. And now that story tells a story

43:52

not just about them, but about the great

43:54

help that you have to provide them. And that's where

43:56

I think my podcasts shine more than anything.

43:59

The smart passive in compiled, I guess, because that's

44:01

been the platform to bring these stories

44:03

and to show that the teachings work. But

44:06

yeah, I mean that's how those things are connected. Everything I

44:08

do I always use as a case study. Anyway, love

44:10

it. Well, let's do a preview of kind

44:12

of maybe for the next one is what do you think is in

44:15

your future? Like the what is it? What

44:17

did the next ten five to ten years look like? For

44:19

Pat? Yeah, so I just

44:21

signed my first traditional book deal.

44:23

Probably talk more about that the next time, But it's exciting

44:26

because it's going to be expanding

44:28

outside of the realm of entrepreneurship. It will still include

44:30

that, but it's a way for me in my forties

44:32

because I turned forty very soon to understand

44:35

what my next decade is going to be like and who

44:37

am I going to be serving in that decade and what

44:39

life will be like. That life also

44:42

includes a lot of space

44:45

and time for me to ground

44:47

myself, to be at peace, to meditate.

44:50

You know, I'm talking like phishing and

44:52

really going in on that and something that's for

44:54

me because you know, as

44:56

much as I love what I do, I often

44:59

put that above myself,

45:02

which you should in many cases, but it's also

45:04

important to take care of you or else you're going to

45:06

take care of nobody. And so I've

45:08

been really focusing on finding a hobby

45:11

again, getting really into that and turning

45:13

the devices off and getting

45:15

back into nature and specifically fishing, which

45:18

I can you know, Gamify makes me excited,

45:20

and I think I'm

45:22

really trying hard not to start a YouTube channel

45:25

about fishing because

45:27

I see some opportunity in there as well. But

45:30

once I do that, it's it's now

45:32

for a different purpose. So yeah,

45:35

I love it. Man. Yeah, There's so much more to dive

45:37

in on, so everyone stay tuned for the next one.

45:39

But Pat, what's the best way for people to find out more about

45:41

you online. Yeah, so obviously we

45:43

talked a lot about deep pocket Monster. If you happen to

45:46

be a kid at heart or have a

45:48

kid and you're curious about Pokemon and how a

45:50

forty year old dude plays with cardboard

45:52

with cartoons on it and turns it into a brand

45:55

deep pocket Monster. Pocket monster

45:57

is what Pokemon is short for, and

45:59

deep because because we go deep into the

46:02

hobby and also philosophy in

46:04

a way. But also deep pockets

46:06

is a nod to you know, I have some money

46:08

and I want to share it. Smart Passive

46:10

Income podcast. If you listen to podcasts,

46:12

you're obviously listening to this one. Very easy

46:14

to go and subscribe to that one as well, So I appreciate you for

46:16

allowing me to share that. And you know everything else is

46:19

at Smartpassive Income dot com, including our communities,

46:21

and you know we're also to speak to

46:23

next time, investing heavily on SPI

46:25

on community and really

46:28

bringing the community together and future proofing

46:30

the brand and in a way even making

46:32

it not about me anymore. It's about the community

46:34

and how they can support each other. And so you

46:36

know, I'm an advisor to Circle and a

46:38

few other companies in the creator space that really focus

46:40

heavily on community, and that's kind of

46:42

our jam over there right now. Love

46:44

it all right, everyone, Pat Flynn,

46:47

Pat, thanks so much for doing this. Thanks man, I appreciate

46:49

you. We appreciate

46:51

you joining us for this session of Marketing

46:53

School. Be sure to rate, review, and

46:56

subscribe to the show and visit marketingschool

46:58

dot io for more resources based

47:00

on today's topic, as well as access

47:03

to more episodes that will help you find

47:05

true marketing success. Text

47:07

marketing School dot io until

47:09

next time. Class dismissed