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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors

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Neil Paatel and Eric Sue.

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All right, guys, before we start, we got a special

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Batel,

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and today we're going to talk about how to ten

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x conversions on your order

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form. So what do we mean by order form? First and

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foremost, Neil, order form is think about your

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checkout process. Whether you're selling

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e commerce products or even a SaaS subscription.

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It doesn't matter what you're selling your order

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form isn't where someone as them's in their car

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or picks a plan. If you're in software,

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it's more so they're on the page

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where they're putting in their credit card details,

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that page where they're clicking charge me

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or start my free trial, or that

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page when they're clicking on complete, order,

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complete, checkout, whatever it may be. That's what

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we mean by order form. So the first recommendation

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I have for you. I had a guy on the Leveling

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Up podcast last week. His name is Guy. That's

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funny. His name is Guy. He runs a company

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called intel Amiz, and he was just telling me across

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his platform, they're a personalization

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platform. They do a lot more than that, but overall

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forty six percent lift in conversions

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and what they do. For example, let's

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say you're trying to buy a dress and you land

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an order form. So for example, let's

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say Neil and I are both women. All right, maybe

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I'm Chinese and they think

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I like red dresses or whatever. I'm just making things up

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right now. But the key thing is this, they'll look at your

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persona and they'll be like, hey,

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that just looks really good on you, or maybe

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that just looks beautiful on you right, little language

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like that, I'm making it super simple right now, but they

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can hyper optimize for each person.

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The key takeaway here is I'm not saying you need to use

2:15

in telemise. That's an extreme example where if you

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have a lot of money, you spend on that, but if

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you're able to personalize on the order

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form, you are able to lift conversions

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even a little bit. I'm just giving you an extreme example.

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And then the other thing you can do is all the little small

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tweaks, from testimonials to having

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logos, to testing the copy like start

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my free trial or anything benefit

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based like if I sell a premium

2:38

version of Uber Suedest, I may end up trying

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out call to actions like get started,

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or more so related to the product like grow

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my traffic or boost

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my rankings, things like that,

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so little tweaks, what you'll end up

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finding is they can really drastically make

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a big difference in your conversions

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if you add them up. And those are some the free

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trial badges, money back guarantee badges. Is

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if you add a lot of them up and you can check

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out. Just look at the big companies that have checkout

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pages or order forms and look at some of the things

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that they include and you get ideas from there.

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You can also get a lot of ideas from conversion XL

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or CXL dot com as well as

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conversion rate experts yep. And

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one other thing you can do you can use a tool like

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often monster. You can put an exit pop up

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on the order form page, so if they're

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about to abandon, well you might as well try to pick

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that abandon up because they're about to leave. So simple

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enough to do. One key thing is

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I think with a lot of pages, you start to see a lot

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of bloat on websites. Because you're listening to this podcast,

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we're always talking about new tools and a lot of these tools

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require you to add pixels to the site, but that

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bogs the site down. You want to make

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sure your checkout page is not bogging people down

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because if it's really slow, it's a bad experience for

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people. They are going to leave right just because you have all

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the bells and whistles. It's good for you, but not

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necessarily good for conversions at the end

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of the day. YEP. And look at

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your competitors, the ones that you know that are also big,

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and that'll give you ideas of what's working for them on

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their order films as well. Yeah, just

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to go a little deeper on the conversion

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Xcel recommendation for Neil. So they actually

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have a lot of examples of order

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form page. I would just searched for like order form

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page examples and they actually have a ton of those

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on their site. And I think they have a requirement of I

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believe it's all the writers at the right super long

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form content, so good for you as a reader,

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and you can get a lot of good examples there. So that

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is it for today. Check out the virtual

4:21

event that Neil and I are doing. You can go to marketingschool

4:23

dot io slash live that's live

4:26

to learn about our virtual event and

4:28

there's a live event that's tied to that as well. It all

4:30

goes into one application. If it looks like it's

4:32

a good fit, Neil and I will give

4:35

you a ring. That is it for today and

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we will see you tomorrow. We

4:39

appreciate you joining us for this session

4:41

of Marketing School. Be sure to rate,

4:44

review, and subscribe to the show and visit

4:46

marketingschool dot io for more resources

4:49

based on today's topic, as well as access

4:51

to more episodes that will help you find

4:53

true marketing success. That's

4:55

Marketing School dot io Until

4:58

next time. Class dismissed