0:01

Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Patel, and

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today we are going to talk about how you can

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build a recognizable brand like

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cop Cola. So if

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you think about Coca Cola, what do you think? And

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everyone has their own concept of

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it. You could think about the drink how it's amazing.

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You can think about the warm polar bar. You can

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think about all the companies they own. You can think about

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Berkshire Hathaway. I believe they own

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a good amount of Coca Cola. There's

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a lot of different things that you can think about when

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you look at the brand Coca Cola. But

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if you want to build some of this recognizable, whether it's

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Coke, AMEX, Nike, BMW,

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Mercedes, the first thing that keep in

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mind is if you don't have a good park or service,

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you're not going to have a recognizable and memorable

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brand. People remember brands like co

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Cola because they like their products. If

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people really hated your product,

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yes and the short one, they may remember it because

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they hate it, but in the long

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run, they're gonna forget it. So the first thing

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you need to do is build a good parct

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or service. Brands aren't built overnight.

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They're built by good products or services

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that continually improve over time.

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I remember, I think Coca Cola was a

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formula from a this during

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the Civil War. The guy that came up with it actually got

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shot during the Civil War. I think he was on

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the Confederate side. By the way. I don't know how I remember

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all this, but I think his wound got infected,

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and I think he ended up dying. And it took years

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and years and years. It just kept Coca Cola formula

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kept moving around. Same thing with a pepsi formula too.

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I think what's important I'm digressing with that story.

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But what is important is

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distribution channels, right. I think when you're starting

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out, where my customers hanging out? Who has

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my audience? And I think Coca Cola has done

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a really good job of partnering

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with a lot of these people over time because they become

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such a good household name a. It's

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a very consistent product. Over and over and over they

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learn how to scale it. But be beyond that, how

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do they continue to have strong partnership, strong

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distribution channels with these other people so

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they can remain number one? Because when you go to a

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store usually or when I used to and sing with Neil

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Too, used to ask for a coke, you didn't ask for a

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pepsi. The next thing you want to do is follow

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the rule of seven and marketing. When someone sees

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or interacts with your brands seven times, they're much

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more likely to remember it. So what you want

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to do is leverage all the social channels

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out there, all the platforms, from your own blog,

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you going live, creating videos. This

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will all help with the rule of seven. It gives people

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more touch points and opportunities to interact with

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your brand, which is how you create something that's memorable.

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Yeah, and the other thing too is speaking of something that's

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memorable. When you think about a brand,

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a brand basically tells you a story. Because when

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I think about Coca col I think about the days when I used

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to go get happy meals at McDonald's when I was

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younger, and I always wanted to Coke, So that

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brings me back to that, and Neil might have a separate memory.

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But I think when you think about Neil's

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example earlier, when Coke does the

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polar Bear commercials, it's not talking

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about how great their product is. It's kind of making

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them feel good. I was like, Oh, it's so cute, and it's

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like, did you see that commercial? It brings you the

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feels. They're trying to constantly bring back that

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nostalgic feeling for you. The

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last, but not least, from my end, is just

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do something for a very long time. Big

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brands aren't built overnight. The Nikes of

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the world, the Coca Colas of the world. They've been around

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forever. You know. Just think about what Eric mentioned

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about the Civil war and the coke recipe.

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If you do something long and you have

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the good products to get services, you're leveraging

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the storytelling. You're leveraging the rule of

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seven in marketing. Eventually you'll

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have something memorable, but it takes time.

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Microsoft wasn't built overnight. Uber wasn't built

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overnight. There is no such thing as overnight success.

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And usually if it is, it's gonna die

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right back down where it came from, or it's because

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of negative pr So just make sure

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you put your best foot forward and

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can you improve and do that for a very long time.

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All right, So that is it for today,

4:28

guys. If you're interested, we are doing a twelve

4:30

week boot camp and the first cohort is going to

4:32

be taught by yours truly, and this is very experimental.

4:35

This is actually going to be free, but it's only going to be a cohort

4:37

of We're talking ten to twenty students. We're going to

4:40

see how it goes, see how the feedback is. If you want

4:42

to apply, go to marketing school at the

4:44

io Slash boot Camp As

4:46

of right now, we're only taking students in the United

4:48

States. Feel free to apply if you want. It might

4:51

open up in the future. But go there Marketing

4:53

School at the ioslash boot Camp and

4:55

we will see you tomorrow. We

4:58

appreciate you joining us for this secon of

5:00

marketing School. Be sure to rate, review,

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and subscribe to the show and visit marketingschool

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dot io for more resources based

5:08

on today's topic, as well as access

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to more episodes that will help you find

5:12

true marketing success. That's

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marketingschool dot io until

5:16

next time. Class dismissed.