0:01

Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All Right, guys, before we start, we got a special

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Just a quick heads up here about our Leveling

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at the top of their game in business, content

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and media. Past guests

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have included people such as Alex and Leila

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Homosi, Chris do, Vanessa

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Lao, Cody Sanchez, and much much

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more. You can go to live dot leveling up dot

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com to apply and learn more

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and we'll see you over there. Today

1:16

we are going to talk about how to make the most

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out of conferences. So let's

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start this one off conference season. I

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think arguably in twenty twenty two people probably

1:25

overdid it with conferences just because we're all

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coming back. But the

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first thing that you can do, I'm actually going to a conference

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in about I want to

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say, eight days or so, going to Dublin for a SaaS

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conference, And so I'll just tell you literally what I'm

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doing for that one. First things first, like if you

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can speak right, like even if you get

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to speak on a panel initially, like that's still a

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good way to kick start things. Like we all started from nothing.

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I started speaking at events where there's like twenty people

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and I was really nervous in the beginning. Then you

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start to slowly level up over time. So if you can

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volunteer, figure out how you can you know, contribute,

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how you can be helpful and just be a person

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of value. And then also when you go to conferences

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too, and that I o'kacket over to Neil. We can go

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back and forth. It's instead of trying

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to be like an interesting person in the room where you're like wearing

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the nicest suit and all that. Just be interested

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in other people. That's literally one of the easiest

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reframes. If you're more interested in someone

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and you're interested in what they're trying to do, and you're trying to connect

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the dots for them, they're going to become more interested

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in you. That's just how reciprocity works.

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The way I get the most out of conferences. Yes,

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speaking is great, but I know a lot of people won't be able

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to speak. It's actually

2:28

head up the conference organizer and

2:31

ahead of time, they usually

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have apps and programs where you can schedule

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other people you want to meet, connect with

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a lot of confidences that are doing that. Look

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at that ahead of time they can

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actually start connecting you with other members

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and attendees, which helps with the networking,

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and then you can figure out how to schedule meetings, whether

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it's press or other companies or other attendees,

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and that way you have a productive event.

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You can either work on knowledge events.

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I'm going to sessions and getting the

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knowledge, or you can be talking with people and learning

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more. Or you could try to strike up business deals and set

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up meetings, or you can work with press

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and try to get interviewed more to get your company

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name out there. The point I'm making is

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you should focus on

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whatever is that you think is the

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best for your goals.

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Right, So if your goal is pressed, then set that up

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in events. If your goals business meetings and trying

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to close deals, get connected with the right

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people ahead of time and just to learn.

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Then you got the sessions and the agendas.

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But that's what I recommend with people because then you

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kind of know what you're going to do during

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that event, and you're much more likely to get a huge

3:36

ROI because keep in mind a lot of people are

3:38

busy during these events because there for a short

3:41

period of time, they're flying in and out, So you

3:43

want to set this up ahead of time. Yep.

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And Neil makes a good point too. I mean even

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when I wasn't speaking before, I would

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try to set up dinners or even like happy

3:52

hours or whatever with at least a couple

3:55

of the speakers and tell them other speakers would

3:57

be there. So the key thing is you find the lead

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domino and and then you reach

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out to everyone saying, oh, you know, so and so is going to be there,

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and then you know, you get people coming to a dinner,

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and so sometimes I'll host dinners with like ten, fifteen,

4:08

twenty people or so I think the largest one I host

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it was like forty people or fifty people. But

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you know, it's just a good time. And then you become known

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as the connector and people will remember you long

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term for doing that. And by the way, you don't need to fork out

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all the money. You can have people everyone you

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know, pay their share, which is kind of a pain in the butt, or you

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can have a sponsor take care of the deal as well,

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and I'll out a bonus and aut

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of bonus like if you are speaking, if you're fortunate enough

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to be speaking. For example, when I go to SAS

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Talk in a couple of weeks, like i'm recording, they

4:34

have a podcast stage right, So I'm gonna be doing three

4:37

podcasts on that stage right, and I'm

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gonna repurpose that content. We're gonna probably throw it

4:41

on this podcast because we're talking to marketers. And

4:43

then Monday, I'm doing the ninety minute workshop.

4:45

What are we gonna do oka, We're gonna we're probably gonna have a videographer

4:47

come in and then we're gonna record that content and we're

4:50

gonna chop it up the shorts, right and you know, I'll

4:52

throw it up on my YouTube channel or whatever, and then

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like my actual talk like, they'll send me the recordings

4:56

for it. That's like a thirty minute thing and I'm

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you know, from there, it's you could hire

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like a videographer to go with you, just to maximize

5:03

the content. Because the reason I'm bringing this up right

5:05

now is because short form video right now, the organic

5:07

reach is so good that you can get

5:09

a lot more bang for your buck there. And you

5:11

can also send this content to your email us. It's great

5:13

for building authority as well. And so I

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just think you can maximize a lot of it if you're fortunate

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enough to a speak and then b if

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you have some resource that you can allocate to it. I think it's

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super smart to build relationships at scale.

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Anything else, Neil, Nope, that's

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it all right, That is it. Please don't forget

5:29

to go to levelingoup dot com slash

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founders that's our private founder's community.

5:33

And yeah, I'll catch you later. We

5:36

appreciate you joining us for this session of

5:39

Marketing School. Be sure to rate, review,

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and subscribe to the show and visit marketingschool

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dot io for more resources based

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on today's topic, as well as access to

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more episodes that will help you find true

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marketing success. That's marketingschool

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dot io until next time.

5:55

Class dismissed