Episode Transcript
Transcripts are displayed as originally observed. Some content, including advertisements may have changed.
Use Ctrl + F to search
0:01
Welcome to Marketing School, the only
0:03
podcast that provides daily top level
0:05
marketing tips and strategies from entrepreneurs
0:08
that practice what they preach and live
0:10
what they teach. Let's start leveling
0:12
up your marketing knowledge with your instructors,
0:15
Neil Patel and Eric Sue.
0:19
All right, guys, before we start, we got a special
0:21
message from our sponsor. If
0:24
you want to rank higher on Google, you got
0:26
to look at your page speed time. The
0:28
faster website loads, the better off you
0:30
are with Google's Core Vital update.
0:33
That makes it super super important to optimize
0:35
your site for low time. And
0:37
one easy way to do it is use the host
0:40
that Eric and I use, dream Hosts, So
0:42
just go to dream host or Google it,
0:44
find it, check it out, and it's a great way
0:47
to improve your low time. Today
0:50
we are going to talk about how to maximize
0:53
your engagement on LinkedIn.
0:56
So LinkedIn B to B channel
0:58
organic reach is super strong right now, and
1:00
Neil and I want to give a couple of tips because
1:02
especially those of you doing B to B, I think
1:04
it's going to be a nice channel for maybe
1:06
the next I don't know. Organic preach will be strong for the next
1:09
one to two years. Or so, so Neil, you want to go first.
1:11
Yeah, and LinkedIn their organic breach
1:14
has been dying down over the years. Is still
1:16
stronger, Eric mentioned, but it has
1:18
been dying down, and eventually it'll become like
1:20
most social networks, is my guess.
1:23
But if you want to really maintain really
1:25
strong engagement, the key
1:28
is build a network of other LinkedIn
1:30
people who will comment within the
1:32
first few hours or day of
1:34
any content that you post, and they
1:36
leave a comment that is super engaging
1:39
that will get a lot of likes or shares or
1:41
votes, because that'll cause it where
1:43
all their followers will start seeing it, and then your
1:45
content gets way more engagement, starts going more
1:47
viral. That's the key to LinkedIn's
1:49
algorithm. Yep, I'm building on
1:51
that. If you're looking to get more comments,
1:54
sometimes asking a question is good
1:56
enough, or I mean some people try to stir
1:58
it a pot on LinkedIn, and so look, you
2:00
can stir the pot and then also ask a question and
2:02
then people are just kind of arguing with each other and it
2:05
just keeps building and stacking, and then your post just
2:07
keeps, you know, appearing at the top. You can
2:09
certainly do that, so you can go for controversy.
2:11
You can ask questions. You can ask
2:14
people. For example, a couple of weeks ago, we
2:16
were looking for someone on the team. I said, hey,
2:18
who's the best marketer that you know? Who's
2:20
the best SEO that you know? And then people just started tagging
2:22
a bunch of people. And I basically incentivized it
2:24
too. I said, hey, I'll give you a couple thousand dollars
2:27
if we make the higher So a lot of different ways
2:29
to do it. You got to think about how can I get
2:31
more comments? That's one thing. And then
2:33
before I passed to Neil. Another thing you can
2:35
do, which is not recommended by these social channels,
2:37
but hey, it still works, is you can have a pot
2:39
of your friends. I have a lot of friends
2:41
that every once in a while they'll send me like a LinkedIn posts they want
2:43
me to like it whatever. And if you have a company
2:46
and you have people on your team, you can probably get people
2:48
on your team to help up vote at the same
2:50
time because everyone's or up vote comment
2:52
engage in general. Because we're all
2:54
remote now, it's not like the algorithms can
2:57
see that. It's like, you know, I don't know the same
2:59
IP addresses coming from you know one office.
3:01
You know, it's hilarious. We have like four hundred and fifty
3:04
nine employees, so we used to do it when
3:06
people were in our office and it didn't work because
3:08
of that reason. And then I tried it out quite a
3:10
few times. You started going remote, and
3:12
this is six months after COVID, and I'm like, holy
3:15
crap, excuse my language, but
3:17
I was like, this works again, you know,
3:19
but it's because of the different IP addresses.
3:22
And I figured that out really fast, and I was just like,
3:24
all right, let me keep doing it. What I
3:26
found though, And I don't know how hard
3:28
coded this is. If the same
3:30
people keep liking or maybe it's
3:32
because their job titles showed that they work at the
3:34
same company as me, it's not as
3:36
effective as it was let's say
3:38
close to a year ago. It's probably not hard to
3:41
filter against that. So yeah,
3:43
what else you got? Videos work
3:46
better than you know, just text short
3:48
lines. So if you're going to write text in your descriptions
3:50
and you're posting once, I'm blurbs
3:52
that make people want to read more, so
3:54
that way they like click that read more or show me
3:57
more. That really helps with the algorithm as
3:59
well. You can upload like a PDF,
4:01
like multiple like carousels, right, like
4:03
different files or a
4:05
file with multiple swipes. That helps
4:08
too, because that's causing engagement. But those are some
4:10
of the things that we do. Yeah, the PDFs
4:12
actually work better from what I've seen versus
4:14
the videos. The other thing I'll say is to
4:17
kind of prevent the whole you know, same titles,
4:19
same IP address uploading over and over. What
4:21
you can do is you can hit your email list if you have the luxury
4:23
of an email list or SMS. If you have other
4:26
channels and you think you've put out something really
4:28
amazing on LinkedIn, then go ahead
4:30
and do that, right, make use of the assets
4:32
that you already have. Neil's done a great job
4:34
of kind of growing his YouTube by using his email
4:36
list as well. So Neil, I don't think
4:39
you have anything else, right, Nope, that's it. Makes
4:41
sure you rate review this podcast and Marketing
4:43
School dot io slash jobs jobs
4:46
for our jobs board. If you want a marketing job or
4:48
you want to post a marketing job, catch you later.
4:52
We appreciate you joining us for this session
4:54
of Marketing School. Be sure to rate,
4:56
review and subscribe to the show, and visit
4:59
Marketing School io for more resources
5:01
based on today's topic, as well as access
5:04
to more episodes that will help you find
5:06
true marketing success. That's
5:08
marketingschool dot io until
5:10
next time. Class dismissed
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More