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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patzel and Eric Sue.

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All Right, guys, before we start, we got a special

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Patel, and

0:55

today we're going to talk about if it's a good idea

0:57

to start a digital agency in twenty twenty.

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So, Eric, you have a course on all

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about starting a digital agency. Right, it's

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a program, But I do have a course

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too, Yes, you have a program. Now you're

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seeing a lot of people who are starting

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up an agency. Some of them have started

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during this period of COVID and uncertainty

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with the worldwide economy just getting

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crush. How are people doing

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right now in their agencies with

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the people you're working with. Surprisingly

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well, they're growing. And here's the

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surprising thing. Some of them that are doing maybe fifty to

1:30

one hundred grand a year, they're still coming

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in and they're paying because our program goes from anywhere

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from ten grand for the there's a group

1:36

coaching, think it's a one time cost, and then there's a one on

1:38

one for twenty five hundred month, So this is a significant

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cost and they're investing it. They're saying, hey,

1:43

we're growing right now and we know that you're

1:45

going to help us side step things, so we're down to pay

1:47

the investment. So point being, digital

1:50

agencies are growing right now. But it

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depends on the industry that you're in. So if you're in hospitality,

1:55

some of the customers that we have, they

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lost ninety percent of their business. If you're in events, you got

1:59

destroy too. But for the most part,

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I would say probably eighty percent businesses

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up. And the reason they're up, and

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this is why it's a good time. Because of COVID,

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a lot of people have shifted to the internet.

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Just think about this stat. Twelve percent of commerce

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is done online. Twelve percent. It doesn't matter

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if it's E commerce, B to B

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services, it doesn't matter. Roughly

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twelve percent is done online. Now

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that number is shooting through the roof. And

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because it's shooting through the roof, people have

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to figure out how to market their businesses

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online. So where do they turn to? Digital

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agencies is probably one of the best times to

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start one. And by the way, you can actually

2:37

check out Eric's training program.

2:39

Where can they find it if they want to, they can go to single

2:41

grain, dot com, slash Agency,

2:44

Dash Accelerator. I

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can tell by your eyes you're thinking about where they

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go. I'm like, which link the should I send them to. But

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that simple stat of showing how twelve percent

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of commerce was online to that number skyrocketing.

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No one has the current numbers, but you can see that in Amazon

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Store, Shopify stock. Microsoft

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is still crashing it. Apple is still crashing

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it. Google's crashing it right now, Facebook

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is crashing it. It just tells you digital

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agencies, this is the right time. Yeah,

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I think there's always going to be a time and place

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for agencies. People need people to

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do the work without hiring a bunch of full timers.

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Right. Eventually, you know, if it's a bigger company, they're

3:21

probably going to be looking to build the team in house. But there's

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always in between. The funny thing is if

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you look at Neil's pass, you used to have an agency,

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then went all to software, and then

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he came back and started another agency. I've

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always kept single grain even though

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I have these other businesses going on, because

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I think there's a time and place for it, and it

3:38

just depends on the model, right. I would just say, you

3:40

want to make sure you don't have all your eggs in one basket,

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because you know, if you're going to niche down,

3:45

which I think is really important, especially if you're starting

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out, because you can command higher prices and then

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you can focus on maybe a couple of industries. Don't

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just focus on one niche because if you focus

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all on hospitality, you would be in trouble right

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now. But if you diversified a little bit. So as an

3:58

example, on the single Grains, we focus

4:00

only on software's and service that's the main

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one. We have e commerce, we have education right

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and those are the three main ones, but

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we're able to jump around there. Our portfolio

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so if I look at as an investment, our portfolio

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is diversified. So you want to make sure you protect yourself.

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But long term, I think there's always going to be a time

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and place for agencies. If you guys want

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to learn more, check out Eric's

4:21

program at signal grain dot com

4:23

slash call you can you

4:25

can do single grain dot com slash call if you want a

4:27

strategy call with one of my team members.

4:29

So there you go. Yeah, thank you for the

4:31

easier you are. Yeah. All right,

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that's it for today, guys, and we will see you tomorrow.

4:37

We appreciate you joining us for this session

4:39

of Marketing School. Be sure to rate,

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review, and subscribe to the show and visit

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marketingschool dot io for more resources

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based on today's topic, as well as access

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to more episodes that will help you find

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true marketing success. Tax

4:53

Marketing School dot io until

4:56

next time. Class dismissed