Episode Transcript
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0:01
Welcome to Marketing School, the only
0:03
podcast that provides daily top level
0:05
marketing tips and strategies from entrepreneurs
0:08
that practice what they preach and live
0:10
what they teach. Let's start leveling
0:12
up your marketing knowledge with your instructors,
0:15
Neil Patel and Eric Sue.
0:19
All Right, guys, before we start, we got a special
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Just a quick heads up here about our Leveling
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private, invite only network of people
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at the top of their game in business, content
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and media. Past guests
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Hormosi, Chris Do, Vanessa
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Lao, Cody Sanchez, and much much
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more. You can go to live dot leveling up dot
1:11
com to apply and learn more.
1:13
And we'll see you over there. Today
1:17
we are going to talk about our favorite ways
1:19
or favorite way to grow faster on the way.
1:21
All right, that's your way, So we'll
1:24
do something that's fun. You can give one way
1:26
and I can give one way. Who wants to go first?
1:28
It makes a difference to me, Okay,
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I'll go first. I mean, I have no doubt
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and I've said this before in this pod that my channel,
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which is currently at seventy one thousand, I have no
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doubt that my channel will probably be at a couple hundred thousand
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subs right now, if not more. Had I just focused
1:41
the last four or five years on just talking
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about marketing, like it doesn't matter, like I've
1:46
studied, like mister b spends so much money in videos,
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right, Like factor of matters. You hear people saying
1:50
you should do longer videos, you should do shorter videos,
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whatever, doesn't matter, because the algorithm
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actually tracks those that
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like short form videos and those that like long form
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videos out do people like AVD. Yes,
2:02
like avd's average view duration, Like does that
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matter like to an extent? Yes, Right, But
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if you look at Neil's channel, if you look at my channelf you
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look at other channels. We have videos that are like two to
2:10
three minutes long, and they're high performing
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videos, right. And the key thing
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is that you are consistent.
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Because here's the thing. If you're consistent with
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your topics, if I just focus on marketing, when
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other thumb like, let's say Neil watches fifty
2:24
or sixty percent of my video, he's going to start to see
2:26
other thumbnails, right. But if my other thumbnails
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are not related to marketing, I start talking about
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like swimming or like NFTs
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or whatever, He's probably not going to click those thumbnails,
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which means he's not going to stay on the platform longer. So
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really, what you're looking for is people
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that will continue to watch videos on YouTube. That's what
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it is at the end of the day. Neil. Yeah,
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And if I had to pick my favorite way, and
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I'm gonna give a caveat this is going to be a way
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that works for everyone, because I have another favorite
2:49
way, but it doesn't work for most people unless you have a big
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email list. But my favorite
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way that will work for everyone is create
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a video that's engaging that causes
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a lot of common and you can just do that by
3:01
asking questions. So, for example,
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I was going through and I was analyzing a lot of videos.
3:06
One of the guys in there was talking about how
3:08
far can you kick a field goal in the
3:11
Madden Football game? And he got over
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one hundred feet of a
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field goal and he was consistently getting that,
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and he was breaking down what the exact number
3:20
was, and at the very end it
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passed, but it was a
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little bit higher. So he was like, leave a comment below
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letting me know what you think that actual
3:29
max could have been. So then people
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would just leave numbers. So anything
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that you do like that, that causes people to leave
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a comment, and the more engaging the comment
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is, the better off you're going to be. Like, for example,
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like if I asked people
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in a video that I'm talking about, seo, hey,
3:45
have you ever benefited or gotten
3:47
hurt by a Google update? Let
3:50
me know what happened and which
3:52
one, and then I can give you feedback on how to improve
3:54
it even more. If you got hurt, I'll tell you what to fix
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it. And if you saw an increase, I'll tell you what
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you can do even more of that will give you
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more of an increase. And stuff
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like that just creates a ton of comments,
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and that causes the videos just to really
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grow and also causes you get a lot of subscribers
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because you're engaging with your audience. All right,
4:12
So that is it for today. Please don't forget to rate
4:14
review, subscribe to our pod, and let
4:16
us know in the comments if you're watching this on YouTube if
4:18
you agree or disagree with us, I'm not saying
4:20
AVD is like useless, It
4:22
is useful, So don't crucify me for that,
4:24
but catch you later. We
4:27
appreciate you joining us for this session
4:30
of marketing School. Be sure to rate
4:32
review and subscribe to the show and visit
4:34
marketingschool dot io for more resources
4:37
based on today's topic, as well as access
4:39
to more episodes that will help you find
4:41
true marketing success. That's
4:44
marketingschool dot io until
4:46
next time. Class dismissed
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