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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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find it, check it out, and it's a great way

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to improve your low time. Today

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we are going to try something new. We're going to

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talk about things that we're excited about, trends that we're excited

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about. Let tweet at me at Ericosue

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if you like this format. But today we're going to be

0:59

talking about well our overall feelings

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with Twitter. Adding NFT verification would

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actually just happened yesterday and

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so basically now what happens

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is when you verify your NFT, you

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will have like a hexagon on your Twitter profile

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which shows that you actually own it and you're not just like right

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click saving someone else's and saying that

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you own it. I think it's really cool, right

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because if you think about crypto

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NFTs, there's only two main areas,

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or two main social networks. I know people

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talk about them in more places than that, but there's two main

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social networks that do really well. One

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is discord and then the other one

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is Twitter. So if you're super

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active on Twitter, if you notice

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a lot of people are doing things like laser

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eyes now copying Tom Brady,

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or they're posting their NFT as

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their actual Twitter profile image. But

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a lot of people don't actually even own a lot of these

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NFTs run that involved a lot of them are just faking

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it. So I think this is really cool to know

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who's actually legit when it comes

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to NFTs on Twitter and who's

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not. Yeah, I think the implications are big here.

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Twitter is just starting to do this, and

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basically what you can do is you can connect your wallets.

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I believe it'll sync with

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your meta mask wallet Rainbow and

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it's okay if you don't know what these are, but these are kind of native

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to kind of the NFT world, even your your Ledger

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wallet as well. So Twitter added this, but

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there's even an announcement yesterday. So Instagram

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has been talking about getting into it. Facebook or

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Meta has been talking about getting into this as well.

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I believe that Meta is actually going to create

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a marketplace for this, and they're going to add

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a level of verification too, so this hexagon thing might

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become a real thing. And I think it's it's

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cool too because if I go to Nil's account,

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I'm going to give him one of my gifting one of my NFTs,

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so he's going to be forced to onboard into this world.

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You can actually click on the NFT and you can see

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the provenance, you can see kind of the you

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know what the NFT is about and the history behind

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it, so you can actually verify this right, and then

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it will actually connect with open Sea. So I think we're going to see

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a lot more collaboration here. But at the end of the

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day, what this means is human beings

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are still the same, Like we want scarce assets,

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right, we want and now it's you know, people are talking about

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digital property all the time. What's the example of

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a real life scarce asset could be like a Mona

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Lisa painting, could be like beachfront property.

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But now you have digital scarcity too,

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and more and more people are going to be doing this. I think

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we're also going to be seeing I'm going

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to be like, hey, how can I find all

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the verified accounts? Right? All the verified

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Twitter accounts? With apes? I can do that now,

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right whereas before I couldn't really tell.

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Now hopefully I'm going to have a way to search for these

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people and maybe figure out different ways to collab with these

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people. I think it's just another way of figuring

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out who you want to work with, these influencers

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that you want to work with, So it's another layer of targeting

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from a marketing perspective. Overall,

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I think it's great. It's just the very beginning right now.

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I think we're going to see this more adoption across

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the board. So neil anything else. The last

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thing for me is Web three is

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big. It's here to stay. When you start noticing

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more of these big platforms in companies like

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the Twitters of the world, encouraging

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it, integrating it within their own

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ecosystem, whether it's something as silly

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as verification that you own

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an NFT. It just provides more

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validity to the market and it's

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here to stay. And you know you're going to see

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many, many more people integrate some

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of these Web three components into their

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businesses and eventually you're probably

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gonna have to as well. Yeah, human beings don't change,

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right, Why does everyone want a blue check mark? And now people

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are going to want this textagon right, So anyway,

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that is it for today. Please don't forget

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to rate, review and subscribe to this podcast because

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it helps us grow and we'll catch you later. We

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appreciate you joining us for this session

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of marketing School. Be sure to rate,

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Text marketingschool dot io until

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next time. Class dismissed