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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All right, guys, before we start, we got a special

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That makes it super super important to optimize

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one easy way to do it is use the host

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that Eric and I use, dream Hosts. So

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find it, check it out, and it's a great way

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to improve your low time. Welcome

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to another episode of Marketing School.

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I'm Eric Sue and I'm Neil Patal, and

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today we are going to talk about what

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is working right now with YouTube

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SEO. So just FYI just reminder

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for everyone, YouTube is still

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the second largest search engine in the world. Again, it's

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owned by Google. So Neil,

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what is working right now? Because with YouTube you've got about

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seven hundred thousand subscribers right now. Yeah,

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the biggest thing that I found that works with YouTube seo,

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Like everyone talks about the keywords, you need to

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put the keywords in your title, you need to have attractive

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thumbnails for ctrs, and

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that's all the stuff that everyone's doing. It's

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just like traditional SEO, right, you know

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this better than anyone else. Everyone can modify

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their metatags, everyone can create content

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that's ten minutes long, where everyone can write

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two thousand word blog posts. But the

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big trick that I found that really boosts

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your ranking CEE. YouTube's opposite of traditional Google

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SEO, which traditional Google SEO

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slow and stead he wins a race, and YouTube SEO

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whoever does really well in the first twenty

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four hours of the video being released, tends

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to win the race. And you can get your rankings

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literally the day you pop up the video. It

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doesn't have to take months, even for competitive

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terms, it can literally be days.

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The real question is how hard can

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you push the video in the first twenty four hours? And what I

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mean by that is can you do email

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blasts, push notification blasts and Facebook

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messenger blast, text blast anything

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you can to get views in the first

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twenty four hours. If you get a lot of traction,

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and those views watch the video, they

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watch other videos on YouTube, they comment

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because they like the video. What you'll find

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is the video starts ranking really high. Yeah,

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if you think about it, I mean, the social media tools are all

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created by human beings, right, So how do

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these algorithms work? If you think

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about LinkedIn, If I post something to LinkedIn

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or someone shares something with me, they're always sharing with a bunch

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of people. They want a bunch of people to like it,

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they want a bunch of people to call it. They want a ton of engagement

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initially, right, That's what these algorithms are looking for. They're

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looking for the initial rush. So if

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you're lucky enough, you're fortunate enough to have audiences

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across you have email lists, if

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you have push notifications. To Neil's point earlier,

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that's good for you. Now here's the flip side to that.

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A lot of you might be saying, well, what if we don't

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have an audience. Well, I just spoke to a guy yesterday.

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You know, you should definitely check out this podcast. I think you would enjoy

2:59

it. I spoke to a guy named George Gammon,

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very successful entrepreneur, was doing like twenty four

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million bucks a year, and then he retired, bought

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up a bunch of real estate, and now moved to Mediine,

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Colombia. Now he's in St. Bart's. But points

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this, he does a really good job of teaching

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macroeconomics. And when I was learning economics

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in college, all I did was I wanted is think

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called the econ tutor, and he just

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gave us the answers, and we all copied the answers and

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we went into class and we all got to be it's

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hilarious. My point is, I didn't understand

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much about economics, and then now I'm realizing,

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in the current climate, you have to have a really

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strong understanding of macroeconomics.

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So this guy went his YouTube channel. This

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guy has no audience at all, went from two hundred subscribers

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he is at one hundred and sixty five thousand subscribers.

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Now he did it all organically. Why

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is he so successful. It's because his

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level of content. Nobody's doing anything like that right

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now. Nobody's breaking down macroeconomics and

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making it super simple. It's always like three simple

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steps, right, That's what he does. These topics

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are really good. It's not like he has amazing headlines all the

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time, and then I found out for him yesterday. He's like,

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yeah, I spent about twelve hours on each field. I'm not saying

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you need to spend twelve hours on each video, but

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the level of your content. If you can

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touch upon things that are hot and explain it in a

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simple way, it becomes very easy to

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share. I learned of him through Robert Kyosaki,

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the guy that wrote Rich Dad, Poor Dad, and Boom.

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Robert gets him on the channel Boom thirty five thousand subscribers

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instantly. Right. So point is, if

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you don't have an audience, yes, you might have to slog it out

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a little bit. But look, this guy went from two hundred

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to one hundred and sixty five thousand. That's only four times

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what my YouTube channel is. I'm about forty five thousand

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right now. So if you have audiences, definitely

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push those. But if you want to kind of start

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from scratch, that's another thing you can do. So it's not

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impossible if you don't have an audience. I

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think we pretty much covered it. And one

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thing that Eric mentioned a simple way to think

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about it is if you're taking a complex topic

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and you can explain it to a five year old and they

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really get it. You're good to go. Yeah,

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we'll help your channel be more popular, makes it easier

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to rank there as well. You don't want to appeal

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to that person who has an Ivy League education.

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You want to appeal to that average show. And I don't

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mean that in a bad way. It's just like I hate when

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people use crazy fancy vocabulary

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that I I don't understand. I think the final thing

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I'll add around this is when you think about the YouTube

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algorithms. When I look at people's channels,

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I think there's an inherent problem because the algorithms

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are incentivizing you to only focus on those

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topics. So I was looking at this one girl's channel. You

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can tell she clearly wants to talk about other things,

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but the only topics that work for her are Instagram.

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She's got three hundred thousand subscribers now. But the

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problem is YouTube funneled you down in

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that direction where you can only talk about Instagram,

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like, for example, Neil mostly talks about SEO, right

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right Neil on YouTube? Yep? Yeah, So

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I think, yes, you can definitely grow on YouTube. That's

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what's working. But just keep in mind like the beauty

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of doing podcasts like this if Neil and I can talk

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about whatever we want and there's no algorithm to

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kind of try to force us in one direction or another.

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So that is it for today, text us

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three one oh three, four nine, three, seven eight

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five. We do actually respond, and

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we'll let you know when we do stuff like this or other cool

5:48

stuff. Sometimes we might even ask you for feedback

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to like I literally sent a text

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to the group asking for topic ideas

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and I got like a bunch at once. So text

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us, it's actually us, and that is it for today, and

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we will see you tomorrow.

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We appreciate you joining us for this session

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of marketing School. Be sure to rate,

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review, and subscribe to the show and visit

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marketingschool dot io for more

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resources based on today's topic, as

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well as access to more episodes that will

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help you find true marketing success.

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That's marketingschool dot io until

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next time. Class dismissed