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Welcome to Marketing School, the only

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podcast that provides daily top level

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marketing tips and strategies from entrepreneurs

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that practice what they preach and live

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what they teach. Let's start leveling

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up your marketing knowledge with your instructors,

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Neil Patel and Eric Sue.

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All Right, guys, before we start, we got a special

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private, invite only network of people

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at the top of their game in business, content

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and media. Past guests

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have included people such as Alex and Leila

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Lao, Cody Sanchez, and much much

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more. You can go to live dot leveling up dot

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com to apply and learn more

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and we'll see you over there. Today

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we are going to talk about YouTube's success

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secrets. I'm going to give you some boneheaded mistakes

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to avoid from my side at least so as

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of this recording, Neil has about one point oh

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seven million subscribers on YouTube.

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I have about sixty nine thousand. Haha.

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So Neil, you want to go first with some secrets,

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and I'll go with some mistakes to avoid and some

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things I've discovered recently. I'm

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just going to give you one secret. You know, do

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you already have heard the things like, oh

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yeah, make sure your content is great like

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mister bees and hook them, make sure

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they watch it all if you're in boring subject like B

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to B not as easy to do. You've

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heard about things like putting in the keywords,

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creating content around popular keywords,

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and you know, make sure the keywors in the title videos.

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You know, add in the text for the description

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like you've heard of all this. You've even heard about thumbnails

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and ab testing them with vid iq. So I'm not going

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to talk about any of that. I'm going to just give you one

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secret that works. YouTube's oborahithm

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is whatever does really well in the first twenty four hours

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tends to do well for the life of the video. So

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what you need to do is push the video

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extremely hard in the first twenty four hours, push

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notifications, email blasts, SMS

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blast, you can throw some paid ads,

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whatever you do, push hard in the first twenty

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four hours. That's how you win on YouTube.

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It's that simple, right. Of

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course, you need to do the basics, which I covered

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some of them, but it's more so if you don't push the video

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hard in the first twenty four hours, you won't do well. Also,

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this is assuming you have an audience, So this

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is now, let's go with it. Or you can on paid ads you don't

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really need an audience. You can start, or you can partner with

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other people who have an audience and pay them to their promoter

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or get them promoted and you do something for those

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Does that actually worked for you, because I remember spending on

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paid ads for videos before and it didn't like

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carry over it because it works

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over now we've done a ton of paid ads on

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the YouTube videos. We've probably spent over and it actually

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boosts the organic reach. That's

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true because I've tried that year ago,

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so this might have changed, so that that's interesting.

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To me, that's new to me. Yeah, so I did it

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years ago. It worked. You know, we haven't

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done it recently. We did to kick to our audience

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and it really helped boost their organic side. Yeap

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your mileage as does it. It helps

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with their organic side too. A trips

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actually gets quite a few views on their channel. They

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have like three hundred eleven thousand subscribers and they

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do pretty well. We do paid ads. It works well.

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Fascinating. Okay, well, here's what I'll say. I

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think you know, if you're starting out, the mistake I've

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made with my channel over the years. I remember

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when I first started, I just focused

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on talking about marketing. Here's the thing, right,

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it's counterintuitive, but if you go to YouTube, which

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I do watch YouTube quite a bit when I eat lunch. So

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if you watch, for example, like I

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watched you know someone's video for like fifty

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percent of it, right, what happened immediately afterwards

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is a couple other videos from that channel was recommended

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and it was the same topic. So I just continue

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to dig in. Actually, this channel called film

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Booth great for learning YouTube, right, and

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it just kept clicking, clicking, clicking right to the next one, the next

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one the next one. Now, the problem is this. Let's

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say I'm talking about marketing. You watch one

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marketing video for me, and then one of the other suggested

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videos is on like NFTs

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or it's like on how to get buff or something like that, right,

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just making things up. How likely

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are you to click that? Right? How likely are you to increase

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the session time overall on YouTube? Because YouTube

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wants to keep you on the platform. Right, So all

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I'm saying is if you focus, like if you look

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at Neil's channel as an example, it's just focused

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on marketing. Right. When I was just focused on marketing before,

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you know, I'd have some videos hundreds of thousands of views,

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right, or you know each video will probably get at least

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five thousand, you know, ten thousand on an average something

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like that. You can do the same thing too,

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as long as you're consistent with it, and for better

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worse, this is just how the algorithm works. They want more

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of what is successful, and as long as

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you're able to do that, like guarantee, you're

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going to win. So don't do the thing where I

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did was like one second I'm talking about marketing. The

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next second I'm like, oh, I'm going to

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go talk about NFTs or whatever. That just kind

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of starts to pollute your channel. You know, you look like you

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want to say something. No, No, I think you

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got it right. And look, just with any

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social network, their algorithms can

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change over time to and your learnings will

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change, so you have to make sure that you adapt.

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Yep, the other thing too, you know, Neil,

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you mentioned vid Iq. I actually like two buddy more for

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the ab testing portion. But I actually

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started playing with vid Iq the first time yesterday.

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It was just like a learning excursion for me. I

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hadn't logged into vid iq in years,

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and so I logged in. I'm like, whoa like

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from a competitive standpoint, like coming up with ideas

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content planning, like I actually put your channel

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in there. I compared to mind, it's like how many like views

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per hour you're getting for video, what your top hits

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are, how quickly you're growing, what are the

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like the top keywords they have, like AI

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titles and all that. Like it's actually gotten pretty

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damn good. So too Buddy

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for ab testing in my opinion, vid

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Iq for content planning, and you know, to me,

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it's like next level now in terms of like the insights

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the competitive insights as well, so I think

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you're right. I mentioned vidq, but I'm pretty sure

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we actually used two Buddy for the

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ab testing and not vid Iq. All right,

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So that is it for today Marketing School

5:53

the io slash Live that's LIV for more

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tips such as this, and by the way, the CEO

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of vid Iq might be there. So that is it

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for today, and yeah, we'll catch

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you later. We appreciate

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you joining us for this session of marketing

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School. Be sure to rate, review, and

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next time. Class dismissed.