It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by

From 15,000 to 13 Billion: Why You Shouldn't Cut Your Content Marketing Strategy Short - Episode 47

Apr 25th, 2024 23m 38s

Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed.Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And gu

Connecting & Empowering Individuals with Limb Differences (w/ Lisa DeWeert) - Episode 46

Apr 4th, 2024 48m 21s

Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with sm

Does Content Really Have a Shelf Life? - Episode 45

Mar 21st, 2024 21m 18s

Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algor

Reflections on Conversations With a College Communications Class | Episode 44

Mar 7th, 2024 24m 43s

In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at

Why Featuring YOU Matters in Your Content Marketing - Episode 43

Feb 22nd, 2024 23m 46s

You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal

300 Comments!? How ManyChat Has Helped Us Increase Engagement for Clients - Episode 42

Feb 8th, 2024 23m 31s

Have you seen the trend across social where brands invite you to comment a specific word leading to an automatic DM popping up in your inbox? The primary tool that makes this possible is called ManyChat, and this has been a major opportunity fo

Growth Stories: 210 Financial (w/ Kendall Stahl) - Episode 41

Jan 11th, 2024 44m 20s

We've got a fun one today: Kelsie's brother Kendall, Advisor & Partner at 210 Financial (and one of our clients!), is joining us to talk about their journey to growing their firm by 10x in the last 6-8 years. In this episode, Kendall walks thro

Behind-the-Scenes of Writing a Coffee Table Book Series - Episode 40

Dec 12th, 2023 33m 46s

Austin recently released the 101 Affirmations coffee table book series! 🎉 Today, after a holiday-themed "This or That" about Elf on the Shelf (we really hope we don't ruin any kids' belief in Santa! 🎅🏼), Kelsie is interviewing Austin about t

Dungeons & Dragons For a Living? Building a Brand as a Paid Game Master (w/ Jesse William) - Episode 39

Nov 30th, 2023 1h 2m

This week on the podcast, Austin is interviewing someone he PAYS to play Dungeons & Dragons with. That's right: Jesse William is a paid game master, someone who tells collaborative stories for a living. In this episode, you'll hear what a paid

Consistently Relatable: Building a Community That Would Follow You Anywhere - Episode 38

Nov 9th, 2023 24m 30s

What do Taylor Swift, Nate Bargatze, and Noah Kahan have in common? They've built communities that are excited to follow them wherever they go.In today's episode, we're exploring the connection between relatability and community, how you can ta

Is What You Offer and What You Do Clear? | Episode 37

Oct 26th, 2023 6m 54s

Kelsie is here this week with a 6-minute solo episode with some GREAT encouragement for you about making sure what you do is clear to your audience. Approaching the end of the year, how can we make the best next steps simple for people? How can

Behind-the-Scenes: Compilation of 4 Videos We've Shared With Clients - Episode 36

Oct 12th, 2023 14m 58s

While Austin is in the middle of moving this week, we wanted to compile some of the monthly videos we send to clients of Savage Content Collective and share them with YOU here on the podcast! 👏In these videos, we cover topics like: The challen

Switchin' It Up: 6 Types of Content You Should Try Out | Episode 35

Aug 31st, 2023 31m 57s

Having a rhythm and plan is so important. Occasionally, though, it's also valuable to challenge yourself and switch it up in the content you're creating! This can create some fresh excitement for yourself in your content marketing and can give

4 Tips for Creating Content on Threads - Episode 34

Jul 27th, 2023 27m 10s

Threads, which is Meta’s new text-based app, has had a few weeks of life now! If you've joined or are considering creating an account, in today's episode we are sharing a few things to keep in mind as you're sharing content on this new platform

Play This Whenever You Need a 2-Minute Pep Talk - Episode 33

Jul 13th, 2023 3m 9s

Entrepreneurship and leadership can be discouraging sometimes. Today's episode is just a 2-minute pep talk from Austin. No fluff, no extras, just a pep talk. Save this episode for whenever you need it, and be sure to share it with a friend who

5 Tips for Leading a Remote Team - Episode 32

Jun 22nd, 2023 27m 38s

Remote work has certainly become much more normal in the past few years, but the transition hasn't been easy for every organization. As someone who has only held jobs that are remote, for Austin, launching Savage Connect Collective as a remote

Addressing 4 Common Content Creation Hesitations (w/ Mitch Nelson) - Episode 31

Jun 8th, 2023 30m 57s

Do I have to show my face?I just don't have the personality for people to care about what I'm saying.I don't want it to be all about me.I'm not an expert.There are some common hesitations we hear as people are considering their content creation

5 Things We Don't Do Content Marketing Without - Episode 30

May 25th, 2023 26m 31s

Let's be honest, we're all in summer mode already, so we've got a simple episode for you today. ☀️ We both put together a list of what we don't do content marketing without, and are walking through what made our Top 5! We hope you enjoy and fin

An Important Perspective Shift on Analytics - Episode 29

May 11th, 2023 11m 2s

Today, Austin is solo sharing a brief story about a conversation we had with a client about their podcast analytics. Sometimes we can get a little caught up in the details of each individual piece of content and forget to look at the performanc

Reflections on Hubspot's 2023 Marketing Trend Predictions - Episode 28

Apr 27th, 2023 29m 56s

At the beginning of every year, Hubspot comes out with their new marketing trend predictions. Now that we're almost to the fifth month of 2023, let's look back and see how those predictions have stood up! In this episode, after a "this or that"

10 Quick Content Ideas If You Need Inspiration - Episode 27

Apr 13th, 2023 33m 10s

Do you feel like your ideas are running thin for new content? Feeling a little stuck or uninspired? In today's episode, after a "This or That" about Easter candy traditions, Austin and Kelsie are walking through 10 simple ideas to add to your c

Our FAVORITE Books, Podcasts, Shows, & Movies - Episode 26

Mar 30th, 2023 56m 10s

We've got a fun one for you this week! In this episode, we (Austin, Mitch, and Kelsie) are going through some of our favorite resources for business & marketing, education, fun, and some inspiration. We enjoyed recording this one, and we hope y

Avoiding a Scarcity Mindset in Your Marketing - Episode 25

Mar 16th, 2023 21m

If you're going to ask for trust from your audience, it's important to extend that trust back to them. Today, Kelsie is back on the podcast and we're covering how to avoid a scarcity mindset in your marketing, why the unknown metrics of content

Jill Savage on Reflections From Nearly 30 Years of Content Marketing - Episode 24

Mar 2nd, 2023 45m 17s

Today's episode is a special one. I (Austin) am interviewing my mom, Jill Savage, about her experience building brands through content for nearly 30 YEARS (!!). We talk about the challenge of adopting new content engines, the personal connectio