MSS35 For complete show notes, transcripts and resources go to http://www.marketingstrategiesshow.com

After an early start as an entrepreneur selling crafts at local markets (somewhat frowned upon in her suburban home-town), Debra Hilton turned to writing short stories and articles for magazines and then got distracted by university and work before moving overseas and working in community development. That was where her interest in business growth really took hold: helping families (especially women) move from subsistence to growing degrees of prosperity.

She quickly learned that without affordable, effective marketing no business can survive and turned away from traditional marketing routes to direct response. Luckily, she found Dan Kennedy’s books and implemented the ideas with a group of women for whom success meant basic health care, education for themselves and their children, and an increasing degree of financial security. Maybe that sounds like worlds away from your life, but the same strategies that worked in remote rural Africa have also transformed lives and businesses in Australia and Malaysia.