MSS26 For complete show notes, transcripts and resources go to http://www.marketingstrategiesshow.comEverte Farnell, CopywriterRevenue Sales & MarketingEverte learned about influence at sleazy pool halls all over the south. From South Carolina down to Ft Myers FL, he made his living as part of a pool hustling team. It was in these early years he discovered that he could convince people to do just about anything if he approached it the right way.Once he realized that using this skills to make an honest, real value proposition would mean far more money...he immediately changed his focus. He learned to put his influence skills on paper when he met Dan Kennedy and the rest is direct marketing history!