MSS29 For complete show notes, transcript and resources go to http://www.marketingstrategiesshow.comScott McKinstry is a direct response copywriter who lives in the Pacific Northwest. He specializes in writing profitable advertising campaigns directed at cold traffic. (Which means Scott's job is to grab their attention and get enough of them to click "Order Now" so the ad turns a profit.) He's also interested in how stories work to engage attention. You can see what he's learned at his website marketingwithstory.com.