In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving.  

It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it! 

They need to feel that you understand their problems and can help them. That’s what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.

After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn’t really understand what she was offering, how she could help them… and even who she was!!!

Be sure to listen in to learn more about:

• Ways to get SPECIFIC with your website content and messaging to create a connection with visitors
• How to put the YOU in your website so they know they can TRUST you 
• Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit button

These lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it’s on the mark, they will be searching for that book-a-call button! 

Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101 

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~ Thanks for Listening!