Podchaser Logo
Home
Tractor Supply Company and America’s culture wars

Tractor Supply Company and America’s culture wars

Released Wednesday, 3rd July 2024
Good episode? Give it some love!
Tractor Supply Company and America’s culture wars

Tractor Supply Company and America’s culture wars

Tractor Supply Company and America’s culture wars

Tractor Supply Company and America’s culture wars

Wednesday, 3rd July 2024
Good episode? Give it some love!
Rate Episode

Episode Transcript

Transcripts are displayed as originally observed. Some content, including advertisements may have changed.

Use Ctrl + F to search

0:01

Doors take us to summers away. Or

0:06

winter adventures. And

0:08

afternoon getaways. Your

0:11

dedicated Fidelity Advisor can help you open those

0:13

doors by working with you

0:15

on a comprehensive plan to help you reach

0:17

your wealth's full potential. Because

0:20

doors were meant to be opened. Visit

0:22

fidelity.com/Wealth Investment Minimos Apply

0:25

Fidelity Brokerage Services LLC member NYSE

0:28

SIPC. From

0:31

all of us at Marketplace, thank you to

0:33

those who stepped up to join our community

0:35

of Marketplace investors at the end of our

0:38

budget year. Your support empowers

0:40

us to continue making everyone smarter

0:42

about the economy. And

0:44

that means so much. It's not

0:46

too late to become a Marketplace

0:49

investor. Just go to marketplace.org/donate. Thanks

0:51

again. What

0:55

is the Trump trade? I'm

0:58

David Brancatier. This is supposed to be a quiet

1:01

week for finance people one foot out

1:03

the door with the holiday. But we're

1:05

hearing of multiple Zoom calls by financial

1:07

services companies to brief

1:09

big investors on the politics of the

1:11

moment. After President Biden's low-rated performance in

1:13

the debate the other night, will he

1:15

stay in the race? Will he go?

1:18

And what does that mean for growth,

1:20

interest rates, tariffs? Indeed, analysts say what

1:22

is called the Trump trade may

1:24

have been driving up interest rates earlier this

1:26

week. Analyst Susan Schmidt is

1:28

with the State of Wisconsin Investment Board.

1:31

The Trump trade is really, I think,

1:34

centering on inflation and also just general

1:36

price levels. Remember

1:38

that during the debate and general stance of the

1:40

Trump presidency is that

1:42

there will be tariffs on imports coming in. Tariffs

1:45

mean prices go up. Prices go up imply

1:47

inflation. And when we have higher interest

1:49

rates, the price of bonds come down. We're

1:52

starting to see that, and that's a little bit of

1:54

the expectation that maybe we're still going to be facing

1:57

higher price levels overall. Yeah,

1:59

nice. see that other analysts see it

2:01

differently if the tariffs really do go

2:04

up in a Trump presidency, could drag

2:06

the economy down, which could bring interest

2:08

rates down, but we'll see. But that's

2:10

the Trump trade. Now, the

2:12

payroll company, ADP, has its private

2:15

sector payroll report that comes out

2:17

today. It was a tad weaker

2:19

than expected. I'm sure you're tracking

2:21

this. Everyone's tracking this. And

2:24

yes, tad lower than expected, but not

2:26

significantly so. And remember, this is private

2:28

payroll data, real data. The

2:30

government data comes out on Friday. So

2:33

focus on that data and we'll see how the

2:35

market receives it. A

2:38

farm lawn and home improvement chain

2:40

has immersed itself in America's culture

2:42

war this week. Tractor Supply Company

2:44

announced it would abandon most of

2:47

its diversity and climate advocacy goals.

2:49

Now the head of the National

2:51

Black Farmers Association is calling for

2:54

the resignation of Tractor Supply's CEO.

2:56

Marketplace's Nancy Marshall-Gensler has more. Tractor

2:59

Supply bills itself as the largest

3:01

rural lifestyle retailer in the U.S.

3:03

It says it has more than

3:05

2,000 stores in 49 states. They

3:07

sell things like animal feed, lawn

3:09

and garden supplies, and power tools.

3:11

The stores are mostly in rural

3:13

areas. The company's climate and diversity

3:15

goals were part of an effort

3:17

to appeal to younger consumers. Just

3:19

last year Tractor Supply touted its

3:21

inclusion in Newsweek's list of America's

3:24

greatest workplaces for diversity. Then

3:26

came a backlash from conservative

3:28

activists on social media. So

3:30

last week, Tractor Supply did

3:32

a complete turnaround, issuing a

3:35

statement saying it heard from

3:37

customers who said Tractor Supply

3:39

had disappointed them. And so

3:41

it's eliminating its diversity, equity

3:43

and inclusion, where DEI roles.

3:45

It's also retiring its DEI

3:47

goals while, quote, still ensuring

3:49

a respectful environment. Tractor Supply

3:51

won't submit data anymore to

3:53

Human Rights Campaign, an LGBTQ

3:55

advocacy group. The company is also

3:57

withdrawing from its carbon emission goals

4:00

Saying now it'll focus on land

4:02

and water conservation efforts. I'm Nancy

4:04

Marshall-Gensler for Marketplace. Speaking

4:07

of tractors, there's news this week John Deere

4:09

is cutting about 600 jobs in its factories

4:12

in the Midwest. The company known for

4:15

its construction, mining, and farm equipment has

4:17

seen sales slump this year along with

4:19

its competitors. John Deere is often seen

4:22

as a bellwether for the economy. Marketplace's

4:24

Megan McCarty Carino has that. Crackers

4:27

have less money to spend this

4:29

year because crop prices have gone

4:31

down, says Pat Westop, an agricultural

4:34

economist at the University of Missouri.

4:36

There's a different story for every crop, of course, but there's

4:38

a lot of common themes. Over the

4:41

last couple years, the war in Ukraine

4:43

sent a shock through global grain markets.

4:46

Extreme weather affected some commodities and demand

4:48

was still soaring in the wake of

4:50

the pandemic. Since that time,

4:52

we've had some increases in global production

4:55

and prices have come back down again to the sort

4:57

of levels we saw prior to that

4:59

run-up. Kristen Owen, an analyst

5:02

at Oppenheimer, says these corrections are

5:04

often cyclical. We've historically

5:06

had these commodity cycles that are, call

5:08

it three years up, three years down.

5:11

And many farmers had already made hay

5:13

when the sun shone and bought all

5:15

the farm equipment they'll need for a

5:17

while. I'm Megan McCarty Carino

5:19

for Marketplace. Traveling,

5:35

volunteering, spending time with family?

5:38

What's your retirement look like? wood income

5:40

planning from Fidelity Wealth Management, a as dedicated

5:42

advisor can help you you grow and your

5:44

wealth. They'll look at your full financial picture

5:46

and help you create a flexible strategy that That

5:49

considers things like market conditions and health

5:51

care expenses. So you can stop

5:53

worrying about the future and enjoy whatever comes

5:55

next. Visit fidelity.com slash

5:58

income planning. minimum supply fidelity

6:00

brokerage services member NYSE's IPC. e c. Now

6:30

to organized video game competition,

6:32

the first e-sports world cup begins today eight

6:48

weeks in Saudi Arabia with a prize fund of

6:51

$60 million funded by

6:53

the Saudi government's public investment fund,

6:56

Imran Rahman Jones, with our newsroom partners

6:58

at the BBC, has that. With

7:00

some of the world's most popular games

7:03

on show, e-sports players will compete in

7:05

the likes of League of Legends, EAFC

7:07

and Call of Duty. But

7:10

the tournament has drawn criticism because

7:12

of Saudi Arabia's human rights record

7:14

and its attitude to women and

7:16

LGBT plus people. With

7:18

so much prize money on offer

7:21

amid a post-pandemic downturn for the

7:23

industry, the event could present the

7:25

start of a lucrative period for

7:27

e-sports. When

7:46

Trento von Lindenberg started his own independent game

7:48

studio last year, he wanted to

7:51

capture the fun and zaniness of his home

7:53

state with a game called Floridail

7:55

Man, the joy of chaos. be

8:00

able to create weird things.

8:03

The character of Floridale Man works for

8:05

a grocery store chain called Hublix and

8:08

races around sunny Florida having fun. Players

8:12

move around the game world causing chaos

8:14

by finding random items and putting them

8:17

together creatively. If I combine this golf

8:19

bag from the mini golf course and

8:23

a cannon, that will turn it

8:25

into a golf bag that shoots

8:27

golf clubs at things. Floridale

8:29

Man is the first game from Von

8:32

Lindenberg's new company, Moldbreaker

8:34

Interactive. It's a

8:36

team of just 9 game developers working

8:38

together. Remotely. They're

8:40

part of a growing trend of smaller game

8:42

development studios that have cropped up over the

8:44

past decade. YouTube essayist

8:47

and self-described video game pundit,

8:49

Jacob Geller, says the indie

8:51

games they're developing are popular.

8:54

Games made for a much lower

8:56

budget by much fewer people, sometimes

8:59

one person. Big game publishing

9:01

companies like Microsoft and Sony made

9:03

huge investments during the pandemic when

9:05

the industry was hot, gobbling

9:07

up studios and intellectual property. But

9:10

player numbers dwindled once COVID restrictions wore

9:12

off. Publishers closed

9:14

some game studios and laid off thousands

9:16

of developers to trim budgets. Some

9:19

laid off designers went on to create

9:21

their own independent game studios. Smaller

9:24

teams and new creators are

9:26

finding incredible success. At

9:29

this year's Summer Game Fest in Los

9:31

Angeles, host Jeff Keighley pointed to the

9:33

top 10 best-selling games so far this

9:36

year on an online marketplace. Two of

9:38

them are considered

9:40

big company games, but

9:42

the other eight come

9:44

from indie, mid-sized teams

9:46

or solo developers. He

9:49

says as big-budget games are more of

9:51

a gamble, more developers and gamers may

9:53

flock to the growing indie game scene.

9:56

In Miami, I'm Joshua Sivaios

9:58

for Marketplace. And

10:00

I'm David Brancaccio. It's the Marketplace Morning

10:02

Report from

10:05

APM American Public Media. Hey

10:10

everyone, it's Rima Haris, host of This is

10:12

Uncomfortable, here to let you all know about

10:14

our summer book club. Every

10:16

other week, we're going to recommend a

10:18

book that our team loves that gets at

10:20

some uncomfortable topic around money, class, our

10:22

relationship to work. We'll

10:24

feature a wide range of recs, including

10:27

classics like E.M. Forrester's A Passage to

10:29

India, page turning novels like

10:31

Naomi Alderman's The Future, and

10:34

personal finance books like Paco de Leon's

10:36

Finance for the People. Join

10:38

This is Uncomfortable's book club by signing up

10:40

for our newsletter. Be

10:42

sure to sign up today

10:45

at marketplace.org/ book club.

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features